Digital Content Creator

About the position

The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University's YouTube and social media channels, targeting both potential and current students. They play a pivotal role in pushing forward the institution's YouTube and social media presence, creating new digital strategies, and engaging the institution's audience.

Responsibilities

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the College's brand and messaging.
• Produce high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques.
• Possess a deep understanding of YouTube's best practices and trends, ensuring content aligns with brand requirements and audience expectations.
• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.
• Display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn.
• Experience with photography, graphic design, AI, and web content will help this individual excel in this position.
• As digital content evolves, this candidate will pursue opportunities for new digital content creation within AI, Virtual Environments, the Metasphere, etc.
• Prepares and maintain reports related to Youtube and social media to analyze trends.
• Ability to work during occasional evening and weekend hours to cover campus events, as assigned.

Requirements

• Bachelor's degree in marketing, public relations, communications or related field OR an equivalent of combined education and experience
• Proven experience with editing software such as Final Cut, Adobe Premiere or Davinci Resolve
• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms

Nice-to-haves

• Experience in higher education marketing, public relations and/or communications

Benefits

• Minimum $20,000 (at 20 hours per week); Commensurate with experience, plus excellent benefits.