Atlas Copco - Auburn Hills, MI

posted 6 months ago

Full-time - Mid Level
Auburn Hills, MI
Machinery Manufacturing

About the position

As a Digital Content Producer at Atlas Copco IAS, you will play a pivotal role in blending creativity with data-driven insights to engage customers and enhance the digital content strategy for the IAS US division. Your mission will be to develop and execute innovative marketing plans and projects that not only drive measurable business growth but also align with the overarching marketing goals of Atlas Copco both in the US and globally. Reporting directly to the Director of Marketing for the Auburn Hills Customer Center, you will be responsible for a variety of tasks that encompass content creation, project management, and strategic marketing initiatives. In this role, you will develop and execute comprehensive marketing strategies and campaigns, which will include content development, project management, and the measurement of campaign success. You will produce, edit, and proofread content for various digital platforms, including websites, blogs, and social media channels, ensuring that all content is consistent with the brand's marketing objectives. Your responsibilities will also involve evaluating new content requests and providing strategic recommendations to enhance marketing effectiveness. You will lead the creative strategy and design efforts to deliver impactful marketing materials and brand content. Additionally, you will support the development of new marketing processes aimed at improving business productivity and quality. Your role will also include designing and delivering regional and local marketing promotions and events, as well as staying current on relevant marketing trends and opportunities. Daily tasks will involve updating content on Atlas Copco's internal and external websites using Adobe Experience Manager, creating and posting social media content across platforms like LinkedIn, Facebook, Twitter, and YouTube, and ensuring the accuracy and consistency of all marketing materials. You will also be responsible for developing content for articles, podcasts, presentations, and reports, and supporting new product launches with planning and creative content preparation. Furthermore, you will provide social media coverage for external events, hackathons, tradeshows, and industry events, while overseeing primary creative tools and digital support systems.

Responsibilities

  • Develop and execute marketing strategies and campaigns including content development, project management, measurement and insights.
  • Produce, edit, and proofread all content for websites, blogs, social media platforms and other digital channels.
  • Ensure content aligns with IAS's marketing goals in the US and Globally.
  • Evaluate all new requests and provide recommendations.
  • Lead creative strategy and design to deliver all marketing brand content and materials.
  • Support development of new marketing processes and business integration to improve business productivity and quality.
  • Design and deliver regional and local marketing promotions and events.
  • Research and stay current on relevant marketing trends and opportunities.
  • Responsible for the daily content updates to Atlas Copco internal and external websites using Adobe Experience Manager and other software to create and publish new content.
  • Create and post social content through LinkedIn, Facebook, Twitter, YouTube, etc.
  • Ensure accuracy and consistency of all work requests.
  • Develop, proof, and edit content for articles, podcasts, presentations, reports, and other marketing materials.
  • Support New Product Launches with planning, brainstorming, photos and videos of products preparing for marketing materials, project files and communication distribution.
  • Provide social media coverage for external events, hackathons, tradeshows and industry events.
  • Oversee primary creative tools and digital support including Showpad, Internal TV Monitors and group SharePoint sites.
  • Other responsibilities as assigned.

Requirements

  • Bachelor's in marketing, Communications, Journalism, Business, English
  • 5+ years Marketing and Creative Development experience
  • Experience working within diverse teams using agile methodologies.
  • Experience in creating marketing projects and campaigns.
  • Experience tracking digital marketing campaign success through Google Analytics or analytic tools.
  • Experience creating catalogs and brochures using Adobe InDesign.
  • Experience with photography/videography.
  • Experience in administrating promotional giveaways program preferred.
  • Adobe Premiere Pro and Digital Publishing Suite experience.
  • Adobe Experience Manager experience.

Nice-to-haves

  • Experience in administrating promotional giveaways program preferred.

Benefits

  • A friendly, family-like atmosphere
  • Plenty of opportunities to develop
  • A culture known for respectful interaction, ethical behavior and integrity
  • Potential to see your ideas realized and to make an impact
  • New challenges and new things to learn every day
  • Access to global job opportunities, as part of the Atlas Copco Group
  • An excellent compensation package including short-term incentive plans
  • A holistic benefits package including health insurance and paid leave
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