Atlas Copco - Auburn Hills, MI
posted 6 months ago
As a Digital Content Producer at Atlas Copco IAS, you will play a pivotal role in blending creativity with data-driven insights to engage customers and enhance the digital content strategy for the IAS US division. Your mission will be to develop and execute innovative marketing plans and projects that not only drive measurable business growth but also align with the overarching marketing goals of Atlas Copco both in the US and globally. Reporting directly to the Director of Marketing for the Auburn Hills Customer Center, you will be responsible for a variety of tasks that encompass content creation, project management, and strategic marketing initiatives. In this role, you will develop and execute comprehensive marketing strategies and campaigns, which will include content development, project management, and the measurement of campaign success. You will produce, edit, and proofread content for various digital platforms, including websites, blogs, and social media channels, ensuring that all content is consistent with the brand's marketing objectives. Your responsibilities will also involve evaluating new content requests and providing strategic recommendations to enhance marketing effectiveness. You will lead the creative strategy and design efforts to deliver impactful marketing materials and brand content. Additionally, you will support the development of new marketing processes aimed at improving business productivity and quality. Your role will also include designing and delivering regional and local marketing promotions and events, as well as staying current on relevant marketing trends and opportunities. Daily tasks will involve updating content on Atlas Copco's internal and external websites using Adobe Experience Manager, creating and posting social media content across platforms like LinkedIn, Facebook, Twitter, and YouTube, and ensuring the accuracy and consistency of all marketing materials. You will also be responsible for developing content for articles, podcasts, presentations, and reports, and supporting new product launches with planning and creative content preparation. Furthermore, you will provide social media coverage for external events, hackathons, tradeshows, and industry events, while overseeing primary creative tools and digital support systems.
Match and compare your resume to any job description
Start Matching