Digital Marketing and Social Media Manager, Simon & Schuster Corporate Marketing

$75,000 - $80,000/Yr

Simon & Schuster - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Digital Marketing and Social Media Manager at Simon & Schuster Corporate Marketing is responsible for driving the social media strategy across corporate channels, collaborating with various imprints to enhance book sales, audience growth, and author awareness. This role requires a creative individual with a strong understanding of the social media landscape, particularly on platforms like TikTok and Instagram, to produce engaging content and analyze campaign performance.

Responsibilities

• Contributing to S&S's audience and revenue growth by conceiving and executing multitouch digital marketing and social media campaigns
• Managing the ideation, creation, deployment and analysis of content across S&S's corporate social media channels (Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn and Pinterest) via platforms like Sprout Social, Airtable and in-app natively
• Developing and producing dynamic, trendy and engaging static and video content both in coordination with the S&S video/design teams and independently
• Monitoring and actively participating in conversations across our social media channels to foster a positive and supportive community
• Addressing any negative sentiments or crisis situations in a timely and empathetic manner, escalating issues to the appropriate internal teams if necessary
• Leveraging brand advocates/influencers to share user-generated content and testimonials to boost awareness of S&S, its imprints and books
• Creating, distributing and presenting social media analytics and reporting—highlighting audience growth, engagement and ecommerce sales attribution
• Advising Imprints and authors on establishing and growing their online presence, as needed
• Working closely with the S&S corporate and digital marketing groups to amplify tentpole campaigns and projects via social
• Cultivating strategic promotional partnerships and helping to develop S&S's corporate influencer marketing program
• Reporting on new social media and digital marketing trends, insights and best-practices

Requirements

• 3+ years of marketing and social media experience
• Strong understanding of the social media landscape, particularly TikTok and Instagram
• Experience managing social media content creation, deployment and analysis
• Knowledge of content and video editing tools including Canva, CapCut, Final Cut Pro, Premiere
• Excellent communication and presentation skills (written and verbal)
• Organized, detail-oriented, collaborative, and versatile to handle a range of projects
• Ability to work nights and weekends, as needed
• A love of books

Nice-to-haves

• Experience in book publishing or related industry
• History of driving awareness for TikTok and Meta Shops
• Familiarity with editing apps like Capcut, Canva, TikTok, and similar platforms

Benefits

• Medical, dental, vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Broad Based Ownership program