Digital Marketing Automation Specialist

About the position

We are seeking a highly skilled and detail-oriented Digital Marketing Automation Specialist to join our team. This role focuses on executing and optimizing CRM campaigns, email marketing, lead nurturing, customer retention, and loyalty programs to drive engagement and business growth. The ideal candidate will have expertise in marketing automation platforms, email marketing best practices, audience segmentation, personalization, and campaign performance optimization. They will also be responsible for ensuring database accuracy, integrity, and compliance to support effective targeting and engagement strategies. This role is ideal for someone who is data-driven, technically skilled, and passionate about optimizing email marketing and automation strategies while ensuring database accuracy and compliance.

Responsibilities

• Execute and optimize CRM campaigns and workflows to enhance customer engagement and achieve business objectives.
• Design, build, and refine automated journeys to nurture relationships with active and inactive prospects and customers.
• Implement email marketing best practices, including segmentation, A/B testing, and personalization to maximize engagement and conversion.
• Create and manage HTML emails for various marketing campaigns, ensuring they are visually appealing and function correctly across different email clients and devices.
• Conduct end-to-end testing, analysis, and optimization of CRM campaigns to ensure effectiveness and continuous improvement.
• Maintain database accuracy, integrity, and compliance, ensuring data is up to date and properly structured for segmentation and targeting.
• Perform regular audits and data hygiene processes to remove duplicates, outdated records, and ensure data consistency.
• Troubleshoot and resolve data quality or integration issues, ensuring adherence to data privacy and security standards.
• Work collaboratively with cross-functional teams, advising on best practices for data governance and management within the CRM.
• Incorporate audience insights and customer journey improvements into database hygiene efforts.
• Support initiatives related to personalized web experiences through data-driven automation strategies.
• Collaborate with digital and web teams to implement AI-driven content personalization and dynamic web experiences.
• Ensure alignment between email marketing, CRM, and web personalization efforts for a seamless omnichannel customer experience.

Requirements

• Proven experience in CRM marketing automation and email marketing.
• Expertise in Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization.
• Experience with HTML/CSS for email design and development.
• Proficiency in database management and data hygiene best practices.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Knowledge of data privacy and security standards related to marketing automation and CRM.
• Technical Proficiency: Expertise in CRM, marketing automation, and database management.
• Analytical Skills: Ability to assess email marketing performance and optimize campaigns accordingly.
• Data and Compliance: Solid knowledge of GDPR, consent management, HIPAA considerations in pharma marketing is highly desirable.
• Attention to Detail: Meticulous in ensuring data accuracy, workflow precision, and campaign effectiveness.
• Communication: Effective in conveying insights to various stakeholders and collaborating across teams.
• Problem-Solving: Proactive in identifying issues and implementing solutions.
• Creativity: Innovative in designing and executing marketing campaigns and workflows.

Benefits

• Competitive benefits, services, and programs that enrich the personal and professional lives of our employees.
• Work environment that encourages each individual to reach his or her full potential and drive outstanding results.