Digital Marketing Channel Specialist

About the position

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees. GEHA has one mission: To empower federal workers to be healthy and well. Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. As G.E.H.A's Digital Marketing Channel Specialist, you will support the Growth team and broader organization goals by managing production of website updates, social media platforms, and email executions. In addition, you will review analytics data from various platforms and channels to generate actionable insights which improve the performance of our campaigns. This position creates deliverables, status reports and work products aligned with needs of the Digital Channels and broader Growth teams.

Responsibilities

• Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A's various websites.
• Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud.
• Post social media content using Sprout Social or directly to platforms, as necessary.
• Conduct website content QA.
• Track goals on company websites and in social platforms.
• Analyze website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics).
• Evaluate social media traffic, engagement, sentiment, and competitive set performance.
• Assess email performance, list performance, on-site and other conversion actions.
• Assist the Digital Channels team in producing regular reports and presentations on website, social, and email performance - highlighting key findings, trends, and recommendations for improvement.
• Translate complex performance data into clear, concise, and actionable insights for non-technical stakeholders.
• Conduct competitive analysis to benchmark digital channel performance against industry standards and identify opportunities for improvement.
• Ensure the accuracy, integrity, and reliability of performance data by implementing proper tagging, tracking, and data governance practices.
• Understand and support goals/outcomes of cross-functional project stakeholders and Growth leadership.
• Create and implement webinar assets to support customer engagement, clinical and sales operations.
• Participate in development and implementation of marketing strategy and support new marketing communication initiatives.
• Maintain brand, UX and CX standards for marketing efforts across G.E.H.A and all subsidiary brands.
• Track industry trends, best practices, and emerging technologies.

Requirements

• Bachelor's degree in marketing, advertising, communications, business analytics, or a related field.
• 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.
• Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
• Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.
• Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
• Meticulous attention to detail and a commitment to data accuracy and quality assurance.
• Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
• A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.

Nice-to-haves

• Relevant certifications in web analytics (e.g., Google Analytics Individual Qualification).
• Working knowledge of web testing methodologies, HTML, and SEO.

Benefits

• Competitive pay/salary ranges.
• Incentive plan.
• Health/Vision/Dental benefits effective day one.
• 401(k) retirement plan: company match - dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution.
• Robust employee well-being program.
• Paid Time Off.
• Personal Community Enrichment Time.
• Company-provided Basic Life and AD&D.
• Company-provided Short-Term & Long-Term Disability.
• Tuition Assistance Program.