Digital Marketing Content Creator

About the position

The CarolinaCard Office is seeking a USC student to work as a Digital Marketing Content Creator, supporting the marketing team with initiatives. This position has the potential to continue through Summer 2025 and into the 2025-26 academic year. Interested underclassmen are encouraged to apply.

Responsibilities

• Produce original and high-quality content tailored for social media.
• Work closely with the marketing team to devise and enact a content strategy that aligns with the University's brand objectives and amplifies engagement.
• Interact with followers and collect audience insights to refine future content strategies.
• Ensure a harmonious content strategy across various social media platforms to maintain brand consistency and enhance reach.
• Create visually stunning photo and video content that resonates with the audience and aligns with brand voice and values.
• Conceptualize, shoot, edit, and distribute high-quality videos for use on digital platforms.
• Work closely with cross-functional teams to ensure seamless integration of visual content into broader campaigns.
• Stay informed about visual trends in photography and videography, industry updates, and content marketing best practices.
• Execute photo and video productions featuring both internal employees and hired actors.
• Shoot photo and video content using quality production gear, staging sets using professional lighting and audio equipment.
• Cast and direct a diverse range of models during conception and production.
• Create prototypes and proof of concepts to quickly validate video and photo ideas.
• Maintain and organize visual media content libraries.
• Design rudimentary graphics/animations that enhance media projects and campaigns.
• Think critically about overall strategy, key messaging, and content design based on key markets and audiences.
• Be informed on University news and ongoing projects to ideate and introduce unique story concepts.
• Be comfortable in front of the camera to interview fellow students for production needs.

Requirements

• Majoring or minoring in Media Arts, Marketing, Mass Communications, Theatre, or Film and Media Studies.
• Having six months or more of experience in Photoshop.
• Having six months or more of experience in Adobe Photoshop and/or Canva.
• Having one year or more experience using an iPhone and its AirDrop feature.
• Having a fundamental understanding of marketing and how social media platforms are constructed.
• Having strong verbal and written communication skills.
• Having excellent organizational skills.
• Being detail-oriented.

Nice-to-haves

• Having experience in video editing in Premiere Pro or Final Cut Pro X.
• Having experience in Adobe Illustrator.
• Having experience with a Gimbal and/or ability to learn with training.

Benefits

• $12.00/hour
• Flexible work schedule to meet department needs.