Digital Marketing Content Creator

Orlando Health-posted 9 months ago
Mid Level
Homewood, AL
Ambulatory Health Care Services
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The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video and graphics), analytics, reputation management and strategy. This role will collaborate with internal and external stakeholders to maximize Orlando Health Inc.'s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.

  • Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.
  • Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.
  • Responds quickly, capably and appropriately in high-pressure situations.
  • Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.
  • Uses analytics to understand customer demographics and help target content to best-performing channels.
  • Monitors follower engagement and works with appropriate parties to respond.
  • Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health Inc. and key competitors.
  • Brainstorms creative growth strategies through digital marketing.
  • Works with Strategic Communications team to build holistic communication plans and content ecosystems.
  • Has excellent copywriting, critical thinking, analytical and communication skills.
  • Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.
  • Extends knowledge to colleagues for education, inspiration and strategic guidance.
  • Maintains reasonably regular, punctual attendance consistent with Orlando Health Inc. policies, the ADA, FMLA and other federal, state and local standards.
  • Maintains compliance with all Orlando Health Inc. policies and procedures.
  • Bachelor's degree in Communications, Journalism, Marketing or related field from an accredited college or university is required.
  • A minimum of three (3) years' experience in digital content creation, social media and marketing.
  • Video skills, though not required, are a plus.
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