Digital Marketing Content Manager

About the position

Firstrust Bank is seeking a dynamic Content Marketing Manager to join our Digital Marketing Team. In this role, you will play a key part in amplifying Firstrust Bank's brand awareness and growing its online presence through effective digital marketing content strategies. The ideal candidate will have a strong background in website and social media marketing, with a focus on driving digital channel traffic and engagement growth across various digital channels. As the Digital Marketing Content Manager, you will be responsible for managing Firstrust Bank's and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion (marketing funnel), user experience, functionality, responsiveness, search engine optimization (SEO) and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers. In addition, you will oversee the creation and management of content for the Firstrust Bank blog, social media, and digital advertising channels, ensuring consistent brand voice, messaging, conversion performance and engagement across platforms. This includes developing and curating content that resonates with our audience while driving traffic, leads, and brand loyalty. You will also work closely with the digital marketing team to ensure content marketing efforts are integrated into broader cross-channel marketing campaigns, ensuring cohesive and consistent messaging across web, email, social media, online banking and digital advertising platforms.

Responsibilities

• Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.
• Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media.
• Oversees the day-to-day administration of websites using Webflow, including regularly update website content.
• Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic.
• Provides reporting and analytics to optimize website and content channel performance.
• Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility.
• Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms.
• Monitors and responds to social media engagement and online review platforms.
• Cross team collaboration and external agency teams to create social media campaigns and website landing pages.
• Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.

Requirements

• 3+ years' digital marketing experience at a financial services company, or ecommerce B2B or B2C Company.
• 3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems.
• Proficiency in HTML and CSS and understanding of SEO principles and best practices.
• 3+ years of experience with Google Analytics and Google Data Studio or similar analytics platforms.
• 3+ years of experience working directly with business stakeholders.
• Strong presentation and communication skills across all key stakeholders.