Digital Marketing Manager, Corporate

About the position

Belden is seeking a strategic and collaborative Manager, Corporate Digital Marketing to drive our global email marketing automation, marketing data initiatives, and the creation of dynamic landing pages. The ideal candidate will possess a deep understanding of marketing automation platforms, email marketing best practices, marketing data management, and Salesforce CRM. A demonstrated ability to stay current with digital marketing technologies, platforms, and trends, including AI advancements, is essential. This role will report to the Director, Corporate Digital Marketing.

Responsibilities

• Develop and execute comprehensive global email marketing strategies, including newsletters, drip campaigns, nurture programs, and promotional emails, tailored to diverse audiences.
• Utilize Salesforce Account Engagement (Pardot) to manage and optimize email campaigns and landing pages, ensuring high deliverability, engagement, and technical performance.
• Implement A/B testing and analyze campaign performance to optimize results, providing insights for global marketing teams.
• Oversee the health and integrity of the global marketing database, ensuring data accuracy and consistency.
• Manage data enrichment and validation projects to improve data quality, addressing regional data variations.
• Manage data segmentation and targeting for personalized global email campaigns.
• Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA, and others).
• Develop and maintain global marketing data documentation and processes.
• Identify commercially-relevant KPI metrics and establish track and reporting mechanisms related to email marketing campaigns.
• Track and analyze key email marketing metrics (e.g., open rates, click-through rates, conversion rates) and broader marketing performance metrics.
• Generate regular reports on campaign performance and provide actionable insights to global and regional marketing teams.
• Utilize marketing analytics tools to measure and optimize marketing effectiveness across multiple channels.
• Communicate effectively with stakeholders on campaign performance, marketing data insights, and Salesforce CRM data.

Requirements

• Bachelor's degree in marketing or similar field.
• 5+ years of experience in digital marketing, with a focus on email marketing automation and marketing data management in a global context.
• Proven experience with Salesforce Account Engagement (Pardot) or a similar marketing automation platform.
• Experience with Salesforce CRM, including reporting and analyzing data.
• Proficiency in creating and managing landing pages.
• Strong understanding of global email marketing best practices, including deliverability, segmentation, and personalization.
• Excellent analytical and problem-solving skills, with the ability to interpret data and generate actionable insights for diverse audiences.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and global teams.
• Ability to work independently and manage multiple projects simultaneously.

Nice-to-haves

• Experience using design tools such as Stensul is a plus.

Benefits

• Health/dental/vision insurance
• Long term/short term disability
• Life insurance
• HSA/FSA
• Matching retirement plans
• Paid vacation
• Parental leave
• Employee stock purchase plan
• Paid leave for volunteer work in your community
• Training opportunities
• Professional talent management and succession planning
• Corporate health well-being initiatives
• Commitment to diversity, equity, inclusion and sustainability