Digital Marketing Manager, Marketing - Lakeland

About the position

We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases.

Responsibilities

• Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
• Serving as the Marketing digital channel development and implementation subject matter expert for paid search
• Performance of assigned digital campaigns and projects
• Effectively managing established digital channel multimillion dollar executional budgets
• Promoting digital marketing through participation in department educational training and self-education opportunities
• Dedicating time to marketing innovation and quality improvement
• Managing special Marketing Communications related assignments

Requirements

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
• At least four years of digital channel execution experience in Marketing or Advertising
• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
• Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
• Knowledge of current and future trends in digital marketing and communications platforms and applications
• Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
• Knowledge of budgetary management, metrics and reporting
• Knowledge of content management and ecommerce systems
• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• Knowledge of video optimization for search and performance
• Knowledge of Marketing project workflow process and digital process lifecycle
• Astute attention to detail and accuracy
• Ability to demonstrate leadership skills
• Team player attitude
• Analytical skills
• Persuasiveness and negotiation skills
• Ability to handle multiple priorities while ensuring a high degree of accuracy
• Passion for delivering great work and meaningful results
• Excellent verbal, written and presentation communication skills
• Willingness to travel up to a week at a time with overnight stays

Nice-to-haves

• Master's degree in Marketing or Advertising
• At least six years of digital channel execution experience in Marketing or Advertising