Digital Marketing Manager-Onsite Only

Al Sears M.D. - Natural Health - Royal Palm Beach, FL

Full-time - Mid Level

Royal Palm Beach, FL

About the position

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies aimed at driving e-commerce customer acquisition and revenue growth. This role requires a data-driven individual with a strong background in managing email campaigns and a passion for optimizing digital marketing initiatives across various channels.

Responsibilities

• Develop comprehensive digital marketing strategies focused on driving e-commerce customer acquisition and revenue growth.
• Plan, execute, and optimize all digital marketing campaigns across SEO, SEM, paid search, email/SMS, affiliate programs, retargeting advertising, display advertising, and social media.
• Allocate and optimize budgets across campaigns to achieve revenue goals, managing forecasting and budgetary aspects of digital marketing strategies.
• Track, measure, and analyze digital marketing performance, reporting on ROAS, conversion, customer acquisition, and other KPIs to executive management.
• Evolve the UX on the e-commerce site to drive KPIs such as site traffic, conversion, average order value, LTV, and customer retention.
• Collaborate cross-functionally to create innovative digital marketing initiatives with multiple departments.

Requirements

• 2-4 years of digital marketing management experience.
• Proven track record of driving e-commerce customer acquisition and growth through digital marketing strategies.
• Experience writing copy for digital marketing campaigns.
• Proficiency in Google AdWords, Google Analytics, and Google Search Console.
• Experience with SEO tools like SEM Rush and MOZ.
• Familiarity with marketing on platforms such as YouTube, Facebook, and Instagram.
• Experience with e-commerce platforms like Woo Commerce and Shopify.
• Experience conducting A/B Testing.
• Strong analytical skills to interpret data and identify trends.
• Highly organized with the ability to manage multiple projects with minimal oversight.
• Excellent communication skills, both verbal and written.
• Bachelor's degree or higher.

Nice-to-haves

• Experience with additional marketing software and tools.
• Knowledge of advanced SEO/SEM strategies.

Benefits

• Competitive salaries
• Bonuses
• Paid vacation
• Paid holidays
• Paid sick days
• Health insurance
• 401(k) plan
• Employee discounts on company products
• Free access to on-site exercise equipment
• Free organic eggs