Digital Marketing Manager, Paid Search

1-800 Contacts - Draper, UT

Full-time - Mid Level

Draper, UT

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager, Paid Search at 1-800 Contacts is responsible for leading the paid search and display marketing strategies to drive customer acquisition and revenue growth. This role involves creating and executing high-impact marketing strategies, optimizing return on ad spend (ROAS), and ensuring alignment with broader business objectives. The manager will oversee campaign management, performance tracking, and cross-functional collaboration to achieve measurable growth and success in digital marketing efforts.

Responsibilities

• Lead the paid search strategy across Google Ads, Bing, and other relevant platforms.
• Own end-to-end campaign management, from strategic planning and execution to continuous optimization.
• Develop and manage Display campaigns across Google Display Network and programmatic platforms.
• Design and implement display remarketing and prospecting campaigns to support lead generation.
• Monitor and analyze campaign performance metrics, providing insights and recommendations.
• Regularly report on channel performance, translating data into actionable insights.
• Continuously monitor, analyze, and optimize campaigns to improve CTR, conversion rates, and ROAS.
• Use A/B testing to refine ad copy, creative elements, keywords, audience segments, and landing pages.
• Provide actionable performance insights and report on key metrics for both Paid Search and Display campaigns.
• Collaborate with Creative, Content, and Product teams to develop compelling ad creative and copy.
• Utilize sophisticated targeting methods and segmentation strategies across both search and display.
• Stay up to date with industry trends, algorithm updates, and emerging tools.

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 5+ years of experience in performance marketing, focusing on paid search and display channels.
• Proven success in achieving growth and revenue goals through Paid Search and Display.
• Strong analytical skills with experience in Google Analytics, Google Ads, and display management platforms.
• Proficiency in Excel and data analysis, with the ability to translate insights into actionable strategies.
• Strong understanding of other digital marketing channels (SEO, Paid Social).
• Detail-oriented, proactive, and driven by a results-focused mindset.

Nice-to-haves

• Google Ads and Display certifications.

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals
• Free snacks, ice cream, and drinks every day
• Full onsite gym