Digital Marketing Manager, SEO

About the position

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world's leading organizations to strengthen their cyber resiliency and reduce risk. Illuminate the future with Illumio and join a team that's passionate about developing cutting-edge security solutions that protect the world's most critical assets. Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

Responsibilities

• Serve as our in-house SEO expert.
• Continually audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories, join grooming sessions, and provide guidance throughout implementation.
• Build on the current SEO strategy and roadmap and own the execution.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.
• Manage and Partner with SEO Agency.
• Help align SEO work between content, digital, web, and campaigns teams.
• Translate SEO data into actionable insights for content, ads, and webpages.
• Share SEO 'thought leadership' algorithm updates and on-going best practices.

Requirements

• Bachelor's degree from an accredited, not-for-profit University or College.
• 4+ years of experience in Search Engine Optimization roles.
• Metrics-driven and ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Great at keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills.
• Self-motivated and action oriented.
• Experience with A/B Testing tools & software.
• Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.

Benefits

• Medical, Dental, Vision Coverage
• Health and Dependent Savings Accounts
• Life and Disability Programs
• Paid Parental Leave
• Voluntary Benefit Programs
• Company Sponsored Wellness Program
• Wellness Reimbursement Program
• Retirement Savings
• Equity Opportunities
• Paid time off and Paid Holidays
• Employee Incentive Program