Digital Marketing Manager

About the position

BioCatch is the leader in digital fraud detection, pioneering behavioral intelligence to deliver actionable insights and protect consumers and organizations from fraud. We're looking for a Marketing Manager with strong experience in Account-Based Marketing (ABM) to join our growing team. In this role, you will drive ABM campaigns targeting key accounts across the financial services industry. You'll be hands-on with HubSpot, create high-performing email marketing workflows, build personalized landing pages, and collaborate across sales and marketing to accelerate pipeline growth.

Responsibilities

• Develop and execute multi-channel ABM campaigns tailored to priority accounts and buying groups
• Build and optimize email nurture streams, workflows, and sequences in HubSpot
• Design and launch custom landing pages that align with campaign objectives and customer journeys
• Partner with Revenue Marketing to identify target accounts, create enablement content, and align on campaign messaging
• Analyze campaign performance and iterate to increase engagement and conversions
• Collaborate with content and product marketing teams to drive thought leadership and campaign success
• Manage the end-to-end execution of ABM campaigns and inform strategy through reporting

Requirements

• 3-5+ years of experience in B2B marketing, with a focus on account-based marketing
• Proven hands-on experience with HubSpot (certifications a plus)
• Strong background in email marketing, segmentation, and lifecycle workflows
• Experience building and managing landing pages optimized for conversion
• Data-driven mindset with a bias for action and experimentation
• Bonus points for experience with 6sense and LinkedIn Advertising

Nice-to-haves

• Experience with 6sense and LinkedIn Advertising

Benefits

• Competitive salary, equity, and benefits package
• Opportunities for growth and advancement in a fast-paced environment