Digital Marketing Manager

$69,700 - $85,500/Yr

Hodgson Russ Llp - Buffalo, NY

Full-time - Mid Level

Buffalo, NY

101-250 employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Hodgson Russ LLP is responsible for enhancing the firm's brand and message through various digital channels. This role involves creative and analytical skills to effectively manage web content, SEO/SEM, email campaigns, social media, and digital advertising. The position requires a blend of creativity, technical competence, and attention to detail to drive successful marketing strategies in a professional services environment.

Responsibilities

• Promote the firm's brand and message across digital channels.
• Manage web content and SEO/SEM strategies.
• Oversee email marketing campaigns and social media presence.
• Design and implement digital advertising initiatives.
• Collaborate with the Marketing & Business Development team to develop marketing strategies.
• Utilize design software to create marketing materials and content.
• Analyze data to measure the effectiveness of digital marketing efforts.

Requirements

• Bachelor's degree in marketing preferred.
• Five years of hands-on experience in digital marketing and social media, preferably in a professional services firm.
• Proficiency in design software including Adobe Creative Suite (Acrobat, Illustrator, Photoshop, InDesign), Figma, and Canva.
• Experience with email marketing tools and CRM software such as Mailchimp, ActiveCampaign, SendGrid, HubSpot, Salesforce.
• Familiarity with content management systems (CMS) like WordPress, Squarespace, HubSpot, Shopify, and custom CMS.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Long-term disability insurance
• Flexible spending account
• 401(k) plan
• Paid Time Off (PTO)
• Pension plan