Digital Marketing Manager

About the position

Connecticut Public seeks a multilingual digital media professional who will be responsible for supporting the execution of cross-platform marketing strategies to build audience. This leader will help to drive audience and member growth through marketing campaigns that generate awareness, fuel content consumption, and generate member leads. They are responsible for helping to develop and distribute marketing materials, advertising, and other promotional assets by performing the duties outlined below personally or in collaboration with others internally at Connecticut Public and creative partners. Proficiency in Spanish language and multilingual campaign strategy necessary.

Responsibilities

• Aids in development of strategies and multilingual marketing materials that build awareness with local Latino communities
• Leads distribution of marketing campaign assets and trafficking of advertising assets across multiple platforms.
• Manages creative briefs and ensures alignment with overall marketing goals.
• Supports development of marketing strategy for cross-channel campaigns including video and audio promotion, digital banners, email, social media, print, outdoor billboards, OTT apps and connected TVs.
• Works with Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in donations and support retention directly impacting revenue goals.
• Works with designers and creative partners to develop campaign assets that generate awareness and engagement across various target audiences - especially young and diverse audiences.
• Aids in copywriting/copy editing, which may include video and audio promo scripts, and social or email copy.
• Helps ensure consistency of brand identity through correct use of logos and brand guidelines.
• Manages swag orders and companywide resources like stationary, envelopes, and signage.
• Traffics assets to partners and distributes to relevant internal stakeholders.
• Works closely with underwriting and Institutional Advancement teams to ensure correct sponsor recognition within marketing assets.
• Works with Connecticut Public's for-profit design agency (MediaVision) and other creative vendors including development of creative briefs, socialization of creative concepts with internal stakeholders for feedback, and creation of social post copy.
• Works with data team to review campaign performance and leverage insights to inform strategy.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a relevant field.
• Minimum of five (5) years of direct and sustained professional experience in marketing, audience development, targeting, or related field.
• Proficiency in Spanish language.
• Knowledge of Adobe Suite (Photoshop, InDesign, Illustrator).
• Experience with adserving platforms like Google Admanager.
• Familiarity with digital measurement tools such as Google Analytics and Facebook/Meta Analytics.
• Understanding of marketing functions, including advertising, branding, digital marketing, and social media.
• Knowledge of media use and the digital landscape, particularly among millennial and Gen Z users.
• Strong project management and organizational skills.

Nice-to-haves

• Strong connections with local partners and organizations that could contribute to the promotion and growth of our Latino expansion initiative.
• Experience in managing multiple priorities and deadlines.
• Ability to work independently and within a team environment.