Digital Marketing Manager

$80,000 - $100,000/Yr

Kpa - Portland, OR

Full-time - Mid Level

Portland, OR

Publishing Industries

About the position

KPA is seeking an experienced Digital Marketing Manager to develop and manage innovative online strategies that enhance brand recognition and engage prospects. This role involves producing high-quality online content, collaborating with various teams, and driving growth in website traffic and social media engagement. The ideal candidate will have a strong background in digital marketing, particularly in a B2B environment, and will be responsible for executing SEO strategies, managing the corporate website, and tracking campaign performance.

Responsibilities

• Manage the corporate website, including strategy, messaging, and lead generation.
• Collaborate with marketing, product, sales, and consulting teams on content and digital marketing strategies.
• Execute SEO and keyword strategies to optimize website traffic.
• Develop and execute a social media strategy to grow impressions and followers.
• Collaborate on editorial strategy and content for KPA web properties and thought leadership campaigns.
• Track campaign KPIs and build marketing reporting to monitor communication effectiveness.

Requirements

• A minimum of 3 years of experience in a similar, preferably B2B technology, environment.
• Experience managing websites, including WordPress and Figma mockups.
• Strong writing, editing, and proofreading skills.
• Ability to combine strategic thinking with solid implementation skills.
• Strong knowledge of current trends in digital media.

Nice-to-haves

• Experience in digital content strategies that demonstrate audience engagement.
• Experience managing and growing a social media presence.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance
• Pet insurance