Digital Marketing Manager

About the position

From automating the manufacturing of life-saving medical devices to dismantling Chernobyl, sending rockets into deep space, and enabling adaptive manufacturing for aerospace components, PAR has been at the forefront of innovation for over 60 years. We design and integrate engineered systems for the world s most renowned visionaries in the Life Sciences, Aerospace, and Nuclear industries. Our marketing team recently launched a global brand update and a new website, and now we re on a mission to amplify marketing s impact on the business. As Digital Marketing Manager, you will take a key role in shaping our strategy and driving execution, helping us achieve our ambitious growth goals. This position combines strategic planning with hands-on implementation, making it an exciting opportunity for an experienced digital marketer eager to make a big impact on a small, dynamic team. If you re a self-starter who thrives on innovation, data-driven decision-making, and crafting compelling campaigns, we d love to hear from you.

Responsibilities

• Own the strategy and execution for digital marketing campaigns across web, email, social media, and digital advertising to attract, engage, and convert audiences.
• Develop and manage a content calendar, including web pages, blogs, videos, social posts, email campaigns, and print collateral.
• Collaborate with internal teams and external vendors to deliver impactful content that supports business objectives.
• Monitor campaign performance using analytics tools (Google Analytics, Pardot, Salesforce) and implement data-driven optimizations to improve results.
• Manage website updates and content publishing using WordPress.
• Drive SEO/SEM strategies to increase traffic, engagement, and conversions.
• Partner with sales, product, and customer service teams to align marketing initiatives with business priorities and customer needs.
• Promote PAR s key differentiators and capabilities through compelling messaging that deepens relationships with existing customers and attracts new ones.
• Design and execute targeted marketing campaigns to generate qualified leads, nurture prospects, and drive customer retention.
• Set and track KPIs for all digital marketing efforts, delivering actionable insights to company leadership.

Requirements

• Bachelor s degree in marketing, communications, engineering, business, or a related field.
• 5+ years of experience in digital marketing, including content creation, campaign management, and analytics.
• B2B marketing experience preferred.
• Ability to understand and translate complex technical content into clear, compelling value propositions and audience-focused messaging across digital channels.
• Proven ability to balance strategic planning with hands-on execution in a fast-paced, dynamic environment.
• Expertise in digital marketing platforms, including CRM systems (Salesforce), marketing automation platforms (Pardot or similar), analytics tools (Google Analytics), and CMS platforms (WordPress).
• Strong copywriting, editing, and visual storytelling skills, with a proven track record of creating effective content for digital channels.
• Experience optimizing campaigns based on performance metrics and driving measurable results.
• Creative problem-solving skills and the ability to manage multiple projects simultaneously.
• A passion for innovation, intellectual curiosity, and a customer-focused mindset.

Benefits

• 401(k) & matching
• Medical, Dental, Vision Insurance
• Disability & Life Insurance
• PTO, Paid Holidays, & Parental Leave for both Parents
• Tuition & Relocation Reimbursement