Digital Marketing Manager

$86,000 - $110,000/Yr

Umpqua Bank - Tacoma, WA

Full-time - Mid Level

Tacoma, WA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Digital Marketing Manager at Umpqua Bank is responsible for developing, implementing, and managing long-term digital marketing campaigns and short-term advertising techniques across various digital platforms. This role aims to enhance brand awareness, drive traffic to the company's websites, and generate sales leads through comprehensive digital marketing strategies. The manager will oversee SEM campaigns, social media advertising, SEO strategies, and email marketing, while also analyzing customer behavior and campaign performance to optimize results.

Responsibilities

• Develop and implement long-term digital marketing campaigns.
• Manage short-term advertising techniques through digital platforms.
• Enhance brand awareness and drive traffic to the company's websites.
• Generate sales leads through comprehensive digital marketing strategies.
• Plan and manage SEM campaigns, including keyword research and performance analysis.
• Create, manage, and optimize display advertising campaigns across various platforms.
• Design and execute social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
• Implement and monitor SEO strategies to improve organic search rankings.
• Plan and execute email marketing campaigns.
• Collaborate with the web development team to create and maintain landing pages.
• Utilize web analytics tools to track, measure, and report on website and campaign performance.
• Analyze customer behavior across multiple channels to identify conversion opportunities.
• Generate detailed reports on digital marketing performance with actionable recommendations.
• Stay updated with industry trends and emerging technologies.
• Coordinate with internal teams and external partners to align strategies.

Requirements

• Bachelor's Degree in marketing or related field.
• 1-2 years of supervisory/management experience or demonstrated leadership experience.
• Proven experience in digital marketing.
• Advanced experience in optimizing landing pages and user funnels.
• Extensive understanding of website development and marketing analytics tools.
• Strong analytical skills and data-driven thinking.
• Proficient in marketing research and statistical analysis.
• Ability to execute multiple projects concurrently in a fast-paced environment.
• Demonstrated experience leading SEO/SEM, email, social media, and display advertising campaigns.
• Strong leadership and people management skills.

Nice-to-haves

• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
• Self-motivated and customer-focused.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• On-the-job training
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance
• Pet insurance