Digital Marketing Manager

About the position

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management seamless. We help businesses bridge the gap between strategy and execution by offering solutions that boost business agility, streamline project management, and optimize resources. What truly makes OnePlan stand out is our commitment to delivering powerful solutions and fostering a culture of collaboration. We combine robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust. Our high-trust, team-focused environment allows us to innovate quickly and deliver solutions that drive meaningful results for our clients. We're passionate about exceeding expectations, working together to empower organizations to succeed in a rapidly changing business landscape.

Responsibilities

• Own and manage PPC campaigns across platforms like Google and LinkedIn - constantly testing, refining, and looking for ways to improve performance
• Write compelling ad copy and collaborate on landing pages that actually convert
• Keep a close eye on trends, performance data, and customer behavior to uncover what’s working and what’s not
• Brainstorm and test new digital growth strategies, from campaign ideas to creative experiments
• Run A/B tests and conversion experiments to optimize user experience and drive better results
• Work closely with internal teams to build and refine landing pages that support SEO and paid campaign goals
• Conduct regular technical SEO audits and implement best practices to keep us ranking
• Perform keyword research and optimize web content to make sure we’re showing up for the right searches
• Track campaign performance across channels—clicks, conversions, ROI—and turn that data into clear, actionable insights
• Analyze the full customer journey across touchpoints to identify drop-off points and improve the overall conversion funnel

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in technical SEO and paid advertising (Google Ads, Bing, LinkedIn) and managing successful PPC campaigns
• Deep understanding of search engine algorithms and digital performance marketing
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and Ahrefs
• Strong communication skills with the ability to present campaign results and strategy recommendations
• A growth mindset—curious, iterative, and always testing
• Familiarity with HTML/CSS, CMS platforms (like WordPress), and data analysis using Excel

Nice-to-haves

• Experience working in a SaaS or tech environment
• Knowledge of Microsoft ecosystem tools and how they integrate with marketing platforms

Benefits

• Comprehensive health, dental, and vision benefits, with additional insurance options
• Employer RRSP and 401K matching programs
• A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable