Digital Marketing Manager

$86,000 - $110,000/Yr

Columbia Bank - Tacoma, WA

Full-time - Mid Level

Tacoma, WA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Digital Marketing Manager at Umpqua Bank is responsible for developing, implementing, and managing both long-term digital marketing campaigns and short-term advertising techniques across various digital platforms. This role aims to enhance brand awareness, drive traffic to the company's websites, and generate sales leads, ensuring alignment with the bank's overall marketing objectives.

Responsibilities

• Develops and executes comprehensive digital marketing strategies to achieve business goals.
• Plans and manages SEM (Search Engine Marketing) campaigns, including keyword research and performance analysis.
• Creates, manages, and optimizes display advertising campaigns across various platforms.
• Designs and executes social media advertising campaigns, including paid ads on platforms such as Facebook, Instagram, and LinkedIn.
• Implements and monitors SEO (Search Engine Optimization) strategies to improve organic search rankings and drive website traffic.
• Plans and executes email marketing campaigns.
• Collaborates with the web development team to create and maintain landing pages, ensuring optimal user experience and conversion rates.
• Utilizes web analytics tools (e.g., Google Analytics, HotJar) to track, measure, and report on website and campaign performance.
• Analyzes customer behavior and journey across multiple channels and touchpoints to identify conversion opportunities and drop-off points.
• Generates detailed reports and insights on digital marketing performance, providing actionable recommendations to enhance effectiveness and achieve KPIs.
• Stays updated with industry trends, best practices, and emerging technologies to ensure the company remains at the forefront of digital marketing innovation.
• Coordinates with internal teams and external partners, such as web and design teams, to align strategies and achieve marketing objectives.
• Demonstrates compliance with all bank regulations for assigned job function and keeps up to date on regulation changes.
• Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.
• Maintains a working knowledge of the Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security, and other regulations as applicable to this job description.
• May be asked to coach, mentor or train others and teach coursework as a subject matter expert.
• Actively learns, demonstrates, and fosters the Umpqua corporate culture in all actions and words.
• Takes personal initiative and is a positive example for others to emulate.

Requirements

• Bachelor's Degree in marketing or related field (preferred).
• 1-2 years of supervisory/management experience or demonstrated leadership experience (required).
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Self-motivated and customer-focused.
• Proven experience working in digital marketing.
• Advanced experience in optimizing landing pages and user funnels.
• Extensive understanding of website development, usage, and marketing analytics tools.
• Advanced knowledge of ad serving tools and setting up and optimizing digital campaigns.
• Strong analytical skills and data-driven thinking.
• Proficient in marketing research and statistical analysis.
• Ability to execute multiple projects concurrently in a fast-paced, fluid, and deadline-oriented environment.
• Demonstrated experience leading and managing SEO/SEM, email, social media advertising, and display advertising campaigns.
• Strong leadership and people management skills and ability to inspire and mentor others.

Benefits

• Comprehensive healthcare coverage (medical, dental, and vision plans).
• 401(k) retirement savings plan with employer match for qualifying associate contributions.
• Employee assistance program.
• Life insurance.
• Disability insurance.
• Tuition assistance.
• Mental health resources.
• Identity theft protection.
• Legal support.
• Auto and home insurance.
• Pet insurance.
• Access to an online discount marketplace.
• Paid vacation, sick days, volunteer days, and holidays.