Digital Marketing Manager

Relx - Dayton, OH

Full-time - Mid Level

Hybrid - Dayton, OH

10,001+ employees

Management of Companies and Enterprises

About the position

The Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing programs aimed at driving demand for products, engaging targeted prospect accounts, and delivering pipeline and revenue. This role requires a strategic mindset, data analysis skills, and collaboration with cross-functional teams to create innovative marketing strategies.

Responsibilities

• Create and manage content for social media, digital ads, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Work with a digital agency representing the entire organization focusing on maximizing results
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in marketing campaigns

Requirements

• 3+ years of experience in digital marketing in a B2B SaaS or technology environment
• In-depth knowledge of current digital trends; Legal trends a plus
• Experience managing vendors and direct reports
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Experience with DemandBase

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice