Digital Marketing Manager

About the position

As the Digital Marketing Manager on our Channel Marketing team, you will lead the creation of impactful digital experiences that enhance customer engagement and drive business results. You'll focus on developing onsite banners, landing pages, pop-ups, and other interactive touchpoints, ensuring they align with our strategic objectives. This role requires a blend of creativity, technical know-how, and collaboration, as you'll partner with cross-functional teams including Pricing, Integrated Campaigns, Lifecycle Marketing, Product Martech, Data Science, and other stakeholders across the business. In this role, you'll have the opportunity to shape the future of our digital marketing strategy, work with cutting-edge tools, and develop expertise across multiple marketing channels and platforms.

Responsibilities

• Designing and implementing digital marketing assets such as banners, landing pages, pop-ups, and other on-site experiences to engage users and achieve campaign objectives.
• Collaborating with cross-functional teams including Pricing, Product, Martech, Creative, and Engineering to ensure seamless integration of marketing efforts.
• Leveraging customer engagement platforms like Braze, Pendo, or Contentful to personalize experiences, optimize user journeys, and manage content.
• Monitoring and analyzing the performance of digital assets, using data-driven insights to inform continuous improvement.
• Staying informed on the latest trends in digital marketing, personalization, and customer engagement tools to drive innovation and improve customer experiences.
• Acting as the subject matter expert for digital experiences within the Channel Marketing team, sharing best practices and identifying growth opportunities.

Requirements

• 3+ years of experience in digital marketing, CRM, or marketing operations, with a proven track record of driving engagement and retention.
• Expertise in channel best practices, customer journey mapping, and CRM tools, with hands-on experience managing email, push notifications, and in-app messaging.
• Proficiency with customer engagement platforms such as Braze, Pendo, and Contentful, along with CMS and A/B testing tools to optimize digital experiences.
• Strong personalization skills, leveraging dynamic content and segmentation strategies to create tailored customer experiences that drive results.