Digital Marketing Manager

About the position

The Digital Marketing Manager’s primary responsibility is to execute effective digital marketing strategies to promote the resort's offerings and enhance its online presence. The role will work closely with the marketing team, resort management, and external agencies to develop impactful online campaigns, drive website traffic, increase brand awareness, with a focus on revenue.

Responsibilities

• Collaborate with web team and content creators to ensure the website is up-to-date, user-friendly, and optimized for search engines (SEO).
• Work with Director of Digital Marketing to implement strategies to drive website traffic and improve conversion rates.
• Create engaging and relevant content and distribute the assets to internal and external partners for use in digital channels, including social media posts, blog articles, and website updates.
• Ensure content aligns with brand guidelines and resonates with the target audience.
• Utilize various digital marketing analytics tools to measure the performance of marketing efforts.
• Generate regular reports on key performance indicators (KPIs) and provide insights for future improvements.
• Assist in managing paid media campaigns, including prospecting, retargeting, search, and metasearch advertising campaigns.
• Help develop and monitor budgets, keywords, and digital ad performance.
• Work closely with internal teams, such as food & beverage, sales, casino, CRM, revenue management, entertainment, and hotel operations, to align digital marketing efforts with all business goals.
• Keep abreast of digital marketing trends, emerging technologies, and best practices to suggest innovative strategies and tactics.
• Collaborate with the content team to create and distribute relevant and compelling content, such as agency partners, influencers, blog posts, videos, and graphics, to attract and engage the target audience.
• Monitor online reviews and distribute, delegate and/or respond promptly and professionally to guest feedback on various platforms, including review sites and social media.

Requirements

• Minimum 3 years of experience in digital marketing, preferably with a hotel, resort or casino.
• Ability to effectively communicate in one-on-one, small group, and large group settings.
• Must be comfortable with interacting and continual communications with senior management level positions.
• Ability to write effective letters, memos, presentation decks, and articles for publication.
• Ability to read, analyze, and interpret the most complex of documents, such as digital reporting, financial reports, and legal documents.
• Ability to respond to inquiries or complaints from employees at all levels, guests, regulatory agencies, or members of the business community.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• At least 21 years of age.

Nice-to-haves

• BA in Business, Marketing, Communications, or related fields.

Benefits

• Equal opportunity employer committed to diversity and inclusion in the workplace.