Digital Marketing Manager

Purespectrum - Westlake Village, CA

Full-time - Mid Level

Hybrid - Westlake Village, CA

Professional, Scientific, and Technical Services

About the position

PureSpectrum is seeking a Digital Marketing Manager who will be responsible for creating, positioning, and launching innovative marketing campaigns and content to enhance awareness and preference for the company's products. This role involves collaboration with the Brand Experience team to ensure a consistent brand story and support various marketing activities, including content development and speaking engagements. The position requires a creative and detail-oriented individual who thrives in a fast-paced environment and is eager to drive projects to completion.

Responsibilities

• Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets.
• Write strategic thought leadership and SEO-optimized content to position PureSpectrum as a leader in market research technology.
• Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials.
• Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates.
• Monitor and upkeep HubSpot, maintain client email list hygiene, and optimize marketing email campaigns and sales seat sequences.
• Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance.
• Support overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success.

Requirements

• 3 to 5 years of digital marketing experience
• Bachelor's degree in related field or equivalent education/professional experience
• Highly detail-oriented and organized
• Thrives in a fast-paced environment and excellent at multitasking
• Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
• Excels in project management and communication
• Proficiency in Canva and Adobe Suite
• Proficiency in HubSpot and Zapier
• Proficiency in Google Ads & Google Analytics
• Experience with B2B marketing is a plus
• Experience with a CRM system (i.e. Pipedrive and ChurnZero) is a plus

Nice-to-haves

• Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies
• Experience with B2B marketing
• Experience with a CRM system (i.e. Pipedrive and ChurnZero)

Benefits

• 100% employer paid medical plans
• Options of dental, vision, life, Long Term Disability, and AD&D
• Unlimited Time Off
• Medical FSA, Dependent Care FSA, and Health Savings Account options
• 401k plan with company match
• Dog Friendly Office
• Collaborate Office Space
• Team events and celebrations
• Team workout classes three days a week