Digital Marketing Manager

About the position

We are looking to expand our marketing team with a highly skilled Performance Marketing Manager. This person will contribute to the strategy, execution, and optimization of our digital and paid social campaigns, with a strong focus on Account Based Marketing (ABM). If you are passionate about driving measurable results through ABM and digital channels, have a talent for audience segmentation, and excel at performance optimization, we want to talk to you!

Responsibilities

• Create, manage, and optimize performance-driven digital advertising campaigns across major ad platforms.
• Lead the strategy and execution of paid social media campaigns on platforms like LinkedIn, X (formerly Twitter), and Reddit, focusing on targeting specific accounts and personas in alignment with our ABM strategy.
• Partner with the creative team to collaborate on ABM-ad concepts and visuals, ensuring alignment with audience needs and brand messaging.
• Leverage ABM data insights to create and refine audience segments, ensuring campaigns are targeted for maximum impact and relevance.
• Continuously monitor, analyze, and optimize campaign performance through A/B testing, data-driven decisions, and key metrics such as ROI, CTR, and CVR.
• Collaborate with sales and marketing teams to execute and optimize ABM campaigns aimed at high-value accounts, tailoring messaging and targeting to specific customer needs.

Requirements

• 5+ years of experience in performance marketing with a focus on paid digital and social campaigns.
• Extensive experience with Account Based Marketing (ABM) strategies, tools, and execution.
• Expertise in managing campaigns on Google Ads, LinkedIn, and Reddit. StackAdapt and X are a plus.
• Proven experience in audience segmentation, A/B testing, and optimizing for performance metrics.
• Ability to collaborate cross-functionally with creative, sales, and product teams.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experience in SaaS or cybersecurity marketing is a plus but not required.

Benefits

• Unlimited vacation days, Sick Days, and 10 Paid Holidays.
• Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance and Paytient.
• Essential Technology and Marketing.
• World class product.