Digital Marketing Manager

Ceipal - Rochester, NY

Full-time - Mid Level

Rochester, NY

101-250 employees

Publishing Industries

About the position

As the Digital Marketing Manager at CEIPAL, you will lead the digital marketing strategy and execution to drive demand generation for our innovative AI-enabled Talent Acquisition Software platform. Reporting to the Chief Marketing Officer, you will be responsible for managing the online demand generation budget, optimizing marketing campaigns, and analyzing competitor strategies to enhance our market presence in the HR management software sector.

Responsibilities

• Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics
• Oversee and manage the company’s digital marketing efforts
• Drive execution of the digital marketing strategy, including budget, channels, and reporting
• Research, discover, test, and optimize new online marketing channels and campaigns
• Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions
• Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices.

Requirements

• 5+ years of online marketing demand generation experience
• An understanding of conversion rate optimization strategies and how to use them to achieve the best ROI
• An aptitude for seeing the big picture and determining the right mix of demand generation strategies
• Expert understanding of various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites
• A solid understanding of technical, on-, and off-page SEO strategies
• Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel
• Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking
• Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths
• Team player who excels at cross-group collaboration and problem solving
• A passion for data, analysis, and statistics
• Master’s degree in mathematics, statistics, or computer science.