Digital Marketing Manager

About the position

Mannington Commercial is seeking a strategic and creative Digital Marketing Manager to lead and execute digital tactics that align with our overarching brand and marketing strategy. This role is ideal for a tech-savvy marketer with a passion for performance, storytelling, and customer experience. You'll be responsible for crafting and distributing meaningful, inspirational, confident, and engaging (M.I.C.E.) content across all digital channels.

Responsibilities

• Work in conjunction with the Communications Marketing Manager to align with brand strategy and marketing objectives, planning and executing campaigns across digital landscape.
• Ensure content strategies support all marketing touchpoints including but not limited to product launches, performance, national/local events, sustainability, blog/design stories, and style/trend narratives.
• Lead and manage all digital marketing activities including day-to-day management of all digital platforms.
• Orchestrate how all digital tools work together, setting up workflows, and supporting content distribution.
• Manage and deploy all email marketing activities in conjunction with Communications Marketing Manager.
• Customize and publish content across digital platforms including the website, blog, email, and social media.
• Implement personalized experiences based on user behavior using targeted email and curated content strategies.
• Conduct A/B testing on messaging, topics, and frequency to continually improve content performance and user engagement.
• Track KPIs and campaign performance using tools like Google Analytics and Optimizely.
• Collaborate with internal stakeholders and external vendors to refine website content and improve the user experience.
• Host bi-weekly or monthly meetings to align marketing topics, content calendars, and campaign planning across departments.

Requirements

• 5-7 years of experience in digital marketing or a similar role, preferably in B2B or commercial design industries.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, CMS, social platforms, email marketing software, SEO tools).
• Strong grasp of SEO, A/B testing, UX principles, personalization tactics, and content strategy.
• Demonstrated ability to develop content that inspires, informs, and engages targeted audiences.
• Data-driven decision maker with a passion for testing and continuous improvement.

Nice-to-haves

• Flooring or commercial interiors industry experience is a plus but not required.