Digital Marketing Manager

$50,000 - $56,000/Yr

Oak View Group - Atlantic City, NJ

Full-time - Mid Level

Atlantic City, NJ

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Atlantic City Boardwalk Hall is responsible for overseeing the planning and execution of social media strategies across various platforms, managing digital content, and supporting marketing initiatives for events and venue-related projects. This role involves creating and managing digital signage, maintaining the venue's website, and assisting with e-marketing campaigns and event promotions. The position requires a blend of creativity and technical skills to enhance the venue's online presence and customer engagement.

Responsibilities

• Complete creative graphic projects from concept to completion.
• Oversee social media content across all channels for both venues.
• Develop and execute social campaigns, engage with followers, and monitor pages daily.
• Manage real-time social media activities during events, creating content to deliver exceptional online customer service to patrons.
• Create, edit, and design graphics, photos, and videos to support sales initiatives, marketing materials, and venue partnerships across both print and digital platforms.
• Develop, manage and implement Group Sales plans and order fulfillment as necessary.
• Execute event responsibilities as required.
• Assist Sr. Marketing Manager with research and design tasks.
• Stay informed on trends and developments within the event marketing industry.
• Create and distribute e-marketing campaigns using Ticketmaster Engage and other venue email databases.
• Ability to work nights, weekends, and holidays as dictated with event schedules.
• Perform other duties and responsibilities as assigned.

Requirements

• Bachelor's degree or better from an accredited college/university with major coursework in Business, Communications, Marketing, Facility/Sports Management, or another related field.
• Minimum of 3-5 years of experience in a social media or Digital Marketing role.
• Proficient in digital and photography techniques, including audio/video editing, and graphic design.
• Ability to provide photography and photo editing for social media, print design and or website.
• Excellent verbal and written communication skills in the English language.
• Ability to work independently and as part of a team.
• Ability to think 'outside the box' and come up with creative ideas to set buildings apart from others in the market.
• Excellent organizational and customer service skills.
• Ability to prioritize and handle multiple assignments efficiently and effectively under strict deadlines.
• Strong knowledge of and demonstrated ability in Microsoft Word, Excel, PowerPoint, Adobe Creative Suite (Photoshop, Illustrator, InDesign and After Effects) Adobe Premier and Canva.
• Extensive knowledge in all aspects of social media.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan
• 401(k) matching
• Paid time off (vacation days, sick days, and 12 holidays)