Digital Marketing Manager

Marymount University - Arlington, VA

Full-time - Mid Level

Hybrid - Arlington, VA

Educational Services

About the position

The Digital Marketing Manager at Marymount University is responsible for developing and executing digital marketing campaigns aimed at increasing engagement among key constituencies. This role involves managing marketing content across various platforms, analyzing campaign performance, and collaborating with teams to create relevant digital content that aligns with the university's messaging. The position also oversees social media strategies and coordinates email marketing efforts, ensuring effective communication and engagement with both internal and external audiences.

Responsibilities

• Develop and execute digital marketing campaigns to increase engagement among key constituencies.
• Produce, manage, and optimize marketing content across various platforms, including Marymount.edu, social media, email, SEO, and PPC.
• Analyze and report on campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with the content team to create engaging and relevant digital content that aligns with university messaging.
• Oversee the management of the university's social media strategy to enhance brand visibility and audience engagement.
• Coordinate email marketing efforts for internal and external audiences, ensuring effective communication and engagement.
• Work closely with vendors and third-party platforms to implement marketing initiatives that meet quality and cost standards.
• Stay up-to-date on digital marketing trends and best practices to ensure the university remains competitive in the digital landscape.
• Provide strategic input on website enhancements and content management to improve user experience and SEO performance.
• Identify and analyze target audiences for various campaigns to ensure effective messaging and outreach.
• Participate in special projects and initiatives that support the university's overall marketing and communication strategy.
• Demonstrate flexibility and adaptability in a fast-paced environment, responding professionally to requests and tasks as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
• Minimum of 3 years of experience in digital marketing, focusing on higher education or similar sectors.
• Proven track record of managing successful digital marketing campaigns and projects.
• Professional certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot, Facebook Blueprint) are preferred.
• Strong understanding of digital marketing principles, social media strategies, SEO best practices, content creation, and data analytics.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Proficient in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
• Experience with web content management systems (e.g., WordPress, Drupal).
• Strong writing and editing skills for digital content.
• Knowledge of HTML/CSS is a plus.
• Ability to analyze data and create reports to inform strategic decisions.

Nice-to-haves

• Experience in managing digital marketing budgets and tracking ROI on campaigns.
• Ability to supervise interns or student workers.

Benefits

• Remote or hybrid work options may be available, subject to university policies.