About the position
Internet Brands is seeking a strategic and creative Digital Marketing Manager with a strong focus on social media marketing. This role will be responsible for developing and executing marketing campaigns across social media and other paid digital advertising channels, supporting different brands in our Legal division. The Campaign Manager will be the cornerstone of our digital marketing efforts for our Legal Growth Engine (LGE) product, overseeing high-value, multi-channel programs that drive reputation management, visibility, and case conversion growth for our clients. This analytical, quantitative role requires someone who can execute with precision while managing people and processes effectively. You'll work cross-functionally with Product, Customer Operations, and Marketing teams to ensure campaigns meet performance goals, budgets are optimized, and margins are maintained. Confident communication skills are key, as you'll engage directly with customers when necessary. This role reports to the Head of Digital Marketing and is based in our El Segundo HQ.
Responsibilities
- Develop and execute engaging social media campaigns across platforms like Meta, TikTok, and other small social media platforms.
- Help with ad creative strategy and reporting on creative performance.
- Manage other paid campaigns across social media and digital platforms to drive new customer acquisition.
- Monitor and analyze digital campaign performance, providing insights and recommendations for continuous improvement.
- Work closely with product and operations teams to ensure cohesive digital marketing efforts.
- Stay updated on digital marketing trends, social media algorithms, and emerging technologies to maintain a competitive edge.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing with a strong emphasis on social media marketing.
- Proficiency in social media management tools, paid advertising platforms, and digital content creation.
- Strong analytical skills with the ability to interpret data and optimize marketing strategies.
- Excellent communication and creative thinking skills.
- Ability to manage multiple projects and work in a fast-paced environment.
Benefits
- Health insurance options such as medical, dental, and vision coverage.
- Flexible spending accounts (FSA) for medical and dependent care.
- Short-term and long-term disability insurance.
- Life and AD&D insurance.
- 401(k) retirement savings plan with a company match.
- Paid time off (PTO).
- Paid holidays.
- Commuter benefits.
- Access to Employee Assistance Program (EAP) and well-being coaching services.
- Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services.
