Digital Marketing Manager

$52,000 - $52,000/Yr

A Touch of Honey's Hair - Lake Ronkonkoma, NY

Part-time - Entry Level

Remote - Lake Ronkonkoma, NY

About the position

The Digital Marketing Manager at A Touch of Honey's Hair is responsible for leading digital marketing initiatives to enhance brand awareness, engagement, and conversion. This part-time role requires a blend of creativity and analytical skills to develop effective marketing campaigns across various digital channels.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels, including social media, email marketing, and content marketing.
• Manage and optimize e-commerce platforms to enhance user experience and increase sales.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Conduct keyword research and optimize website content for search engines to improve organic rankings.
• Create compelling copy for various digital platforms that aligns with brand messaging and engages the audience.
• Analyze performance metrics to assess the effectiveness of campaigns and make data-driven decisions for continuous improvement.
• Collaborate with cross-functional teams to ensure cohesive messaging across all marketing efforts.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Proficiency in tools such as Google Analytics, Adobe Creative Suite, WordPress, and other relevant software.
• Familiarity with JavaScript is a plus for managing website functionalities.
• Strong knowledge of best practices and performance marketing techniques.
• Experience with e-commerce platforms and understanding of customer journey mapping.
• Excellent copywriting skills with the ability to create engaging content tailored to different audiences.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Ability to work independently as well as collaboratively in a fast-paced environment.

Nice-to-haves

• Experience as a personal assistant for 2 years (Preferred).
• Experience in digital marketing for 2 years (Preferred).

Benefits

• Hybrid work environment
• Flexible scheduling
• Competitive pay starting from $25 per hour