Digital Marketing Manager

About the position

The Digital Marketing Manager will lead digital content creation, platform management, and data analysis to optimize campaigns, enhance user experience, and drive customer engagement.

Responsibilities

• Create and manage engaging digital content for social media, websites, email, and blogs.
• Maintain a digital content calendar to ensure timely, cohesive messaging across channels.
• Organize and oversee the digital asset management system, ensuring accessibility and alignment with brand guidelines.
• Collaborate with the Graphic Design team to develop user-friendly digital assets and webpages.
• Manage the development of branded online experiences that enhance customer interaction and engagement.
• Execute multi-channel digital advertising campaigns to drive brand awareness and customer acquisition.
• Develop and optimize paid social media strategies aligned with key brand offerings.
• Support online merchandise sales and taproom promotions through targeted digital campaigns.
• Monitor and analyze digital marketing performance to track ROI and optimize strategies.
• Provide regular reports on campaign performance and audience insights to inform decision-making.
• Stay updated on digital marketing trends and competitor activities.

Requirements

• Bachelor’s degree in marketing, design, or a related field.
• 3+ years of experience in digital marketing, with proficiency in tools like Adobe Creative Suite, WordPress, and analytics platforms.
• Strong skills in content management, UX design, and campaign performance analysis.
• Analytical mindset with the ability to derive insights from data and apply them to marketing strategies.