Digital Marketing - Media Buyer

About the position

At Sweatpants Agency, we're on the lookout for a media buyer who defies the status quo—someone who isn’t afraid to question assumptions, even their own. If you're self-taught, driven by passion, and unafraid to break away from 'best practices,' then you might be the right fit for us.

Responsibilities

• Media Buying on Multiple Platforms: You’ll be managing campaigns across Meta, TikTok, and Google, understanding the nuances of each platform to drive results.
• Creative Strategy Development: With the shift in media buying dynamics, you’ll focus heavily on creative. You’ll work closely with our creative team to develop compelling ads that cut through the noise.
• Identifying and Solving Bottlenecks: When conversions dip or performance lags, you won’t just watch it happen. You’ll dig deep to identify the problem and develop strategies to overcome it.
• Pushing Beyond Comfort Zones: Whether it’s writing copy or diving into a new platform, you’re not afraid to step out of your comfort zone to get the job done.
• Continuous Learning and Improvement: Marketing is always evolving, and so are you. You’re committed to being one of the best in the industry and never stop learning.

Requirements

• Creative Problem-Solver: You understand that today’s media buying isn’t just about following a playbook—it’s about crafting innovative solutions.
• Skeptic of the Status Quo: You’ve got a sharp eye for spotting when something doesn’t add up, especially when it comes to advice from your Facebook rep.
• Process-Oriented, but Flexible: While you thrive on creativity, you also know how to build and follow processes.
• Passionate About Your Craft: Media buying is more than just a job for you—it’s your passion.
• Great Communicator: You can clearly articulate your strategies and ideas, both to your team and to clients.