About the position
This role within Marketing will provide strategic leadership across all digital marketing channels, content, tools, and technology to support Simplot Global Food’s Masterbrand objectives and strategy. The Senior Digital Marketing Operations Manager will develop and implement comprehensive digital business plans that include channel strategies, content strategy and development, and promotional campaign planning. All digital activities will align with the annual brand and operational plans to ensure they support overarching business objectives. A key focus of this role will be overseeing the creation, distribution, and optimization of digital content while ensuring alignment with Masterbrand messaging and goals. The position includes leading website design and management to deliver an intuitive and engaging user experience for our customers and sales team. It will also lead the development of new tools, including a customer partnership portal and a Learning Management System (LMS) or equivalent training hub to enhance operator engagement and showcase the value of Simplot’s partnership offerings. This role will involve collaborating with marketing, cross-functional, cross-regional, and agency partners to manage all aspects of the digital business. This role will work to optimize resources and processes for all digital brand investments and initiatives in line with the annual brand objectives and strategy. Performance measurement and continuous improvement will also be critical responsibilities, requiring the manager to monitor, analyze, and report on key performance metrics across all digital channels. This role will apply a continuous improvement mindset, leveraging data and analytics to optimize the user experience, digital workflows, and marketing performance. As a leader and subject matter expert, the manager will provide guidance on the intersection of marketing and technology, advising on best practices and emerging trends. Acting as a digital advocate within the organization, they will ensure that digital strategies and tools are effectively communicated, understood, and utilized to their full potential.
Responsibilities
- Development and execution of end-to-end Simplot Global Foodservice digital ecosystem strategy (including customer journey and customer experience mapping), in alignment to the Masterbrand strategy and organizational goals to deliver a road map of growth.
- Leadership of the digital team, with clear prioritization of effort and resources to ensure standardization, best practice and alignment to the Global Digital Roadmap and Simplot IT Roadmap.
- Liaising with the Simplot APAC Digital team and Head of LATAM Marketing to ensure alignment on Simplot Masterbrand strategic direction, consistent execution and ensuring transfer of knowledge and experiences in both directions.
- Optimize customer and business value through the tracking, measuring and analysis of the digital space and refine tactics for continuous improvement.
- Audit and govern brand digital architecture and footprint (e.g. URLs, direct email) for brand consistency.
- Lead website purpose, platform, design and technology optimization that will increase lead generation and sales.
- Digital Thought Leadership - Developing a core competency in digital/eCommerce insights and expertise to share within the business and guide strategy.
- Builds an effective team through recruitment, selection, coaching, development, training, and modeling effective management techniques. Establish accountability with and monitor progress of direct reports.
Requirements
- Bachelor's Degree (B.A. or B.S.) from 4 year college or university
- 8+ years of full-time experience in digital product management
- Experience working with front-end and back-end development teams
- Experience with email marketing and content management systems
- Experience writing user stories in support of the Agile development process
- Strong interpersonal and communication skills and the ability to work well in a team-oriented environment
- Excellent project-management skills and attention to detail
- Strong analytic skills
- Ability to thrive in a fast-paced environment while supporting several parallel projects simultaneously
- Experience with Adobe Creative Suite required
Nice-to-haves
- Experience with front end web development a plus
- Experience with Sitecore and Pardot a plus
