Digital Marketing & Public Relations Manager

About the position

Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, social media, influencer marketing, and advertising. Our main office is based in Midtown Atlanta, and our satellite office is located in New York City. Our Atlanta office has an immediate opening for an entrepreneurial, self-starting, senior individual to join our growing team. This is an exciting career opportunity for a Digital Marketing & Public Relations Manager with a passion for working with the media, writing, digital marketing, and the coordination and management of high-level national and international client accounts. The Digital Digital Marketing & Public Relations Manager will be responsible for a variety of omni-channel functions essential to fundamental public/media relations, branding, marketing, advertising, social media, digital marketing and client account management.

Responsibilities

• Managing client accounts to ensure a variety of integrated marketing campaigns and program plans are in compliance.
• Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients.
• Developing/implementing strategic public relations, media relations, advertising and digital marketing plans, campaigns and media pitches.
• Providing management of client and media deliverables, campaigns, written content, projects, reports and other pertinent entities.
• Researching, vetting and overseeing select advertising campaigns, including negotiation of deals and value-added incentives.
• Conducting market/media research and applying findings to documentation, projects and campaigns.
• Overseeing creative/design team members for video conceptualizations, scripting, on-screen graphics, talent coordination, production, editing, and distribution.
• Supervising junior team members to maintain accurate and up-to-date media lists, publication databases, media kits, meeting agendas/reports, client reporting, analytics, etc.
• Writing, developing and proofing high-quality deliverables including written content, editorials, feature stories, press releases, media materials, byline articles, thought-leadership content, social media content, blogs, ad copy, brochure copy, and client reports/correspondence.
• Building and maintaining media relationships and a network of beneficial editors, reporters, journalists, broadcasters, podcasters, and other on-air programming managers/production contacts.
• Leading Social Media Influencers programs, including all facets of program management, influencer acquisitions/oversight.
• Creating meaningful blog posts, article series, podcasts series, web content, and e-news about/for the agency and its clients.
• Researching, developing and managing media kits, slideshows, presentations, graphs/charts, infographics, and other means of content and data communication.
• Planning with both senior and junior team members for agency and clients in terms of project and campaign status/activity reports.
• Working closely with colleagues and team members to plan or assist with client events, tradeshows, conferences, symposiums, speaker’s bureau, press conferences, media tours, influencer tours and events.
• Co-managing one or more junior team members to guide, proof and approve their select projects.
• In-depth understanding of WordPress and backend site management for landing page building and other conversion events.
• In-depth understanding of HubSpot CRM, Meltwater and other marketing related SaaS products for platform management.
• Create and monitor email marketing campaigns, drip campaigns and automated marketing campaigns for lead generation and Demand Generation.
• Serving in a proactive role to assist agency owners and other senior team members with streamlining, organizing and co-leading select best practices for client account management.
• Demonstrating consistent, positive values and actions aligned with Eberly & Collard Public Relations’ ongoing mission.

Requirements

• 2-to 4-year minimum post-college work experience required in a public relations, digital marketing or similar type agency.
• 4-year BA or BS degree in Public Relations, Marketing, Digital Marketing, Communications, or extremely similar degree required.
• Solid knowledge of Associated Press writing guidelines is essential.
• Proficiency in technical SEO and SEMrush at high-levels.
• Exceptional interpersonal, management, networking, digital marketing, verbal and written communications skills.

Benefits

• Compensation packages that exceed the industry average.
• Generous PTO and paid holidays.
• Rich benefits package includes health, dental, vision and retirement plan.
• Bonus 'Employee Incentive' program.
• ECPR 'Give Back' Program.
• Hybrid and flexible remote work offerings after key performance metrics are met.
• Paid covered, on-site parking.
• Great clients and creative/interesting campaigns.
• Upbeat, collaborative team environment.
• Promotions for firm’s personnel take place 2 times per year (on average).
• Summer Fridays program.
• Gym membership included.
• Professional development and mentorship programs offered by senior team members.
• Celebration of individual and agency milestones.