Digital Marketing Specialist

$49,200 - $74,400/Yr

Fjdz International - Santa Ana, CA

Full-time - Entry Level

Santa Ana, CA

Textile Product Mills

About the position

FJDZ International Inc. is seeking a Digital Marketing Specialist to join their team in Santa Ana, California. The role focuses on analyzing data from various sources, managing SEO, and implementing advertising strategies to maximize return on investment. The ideal candidate will have a strong understanding of digital marketing, including SEM, SEO, social media, and email marketing, and will contribute to the company's commitment to delivering high-quality products and services.

Responsibilities

• Collect data from various sources, monitoring industry trends and customer behavior.
• Analyze and evaluate performance data of website and e-commerce stores, measuring the effectiveness of marketing strategies and programs.
• Conduct thorough keyword research and identify opportunities for content optimization in SEM and SEO management.
• Analyze website traffic and user engagement metrics to assess the effectiveness of SEO strategies.
• Make recommendations for SEO and website optimization to increase traffic.
• Implement and schedule advertisement campaigns based on data analysis and SEO recommendations.
• Increase brand exposure and product reach to generate new leads for follow-up marketing.
• Proactively adjust and modify online ad campaigns to optimize return on advertising investment.
• Maintain and promote brand and product integrity across all marketing platforms.

Requirements

• Bachelor's Degree in Data Science, Statistics, Business Analysis, Information Technology, Business, Marketing or related fields.
• One to three years of experience in successfully developing and executing SEO campaigns.
• Knowledge of keyword research and data mining tools.
• Strong organizational, interpersonal, and communication skills, both verbal and written.
• Self-motivated, able to work within a team and individually.
• Must have a valid driver's license in the United States.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance