Digital Marketing Specialist | $70K-$90K + Remote | Leadership Training Academy

About the position

This is an extremely exciting opportunity to work directly with a best-selling author and leadership trainer extraordinaire who has worked extensively with Singapore Airlines, all L’Oreal brands globally, private banks, and 1,000+ SMB entrepreneurs. Our client has built a global leadership and sales training academy to help entrepreneurs and business owners achieve excellence in their professional and personal lives. The global training academy includes live workshops and seminars, webinars, and online programs featuring leadership development, personal development, sales training, business growth and strategy, public speaking and presentation skills, and experiential learning programs. You will play a pivotal role in shaping our client’s national and international marketing strategy and executing high-impact campaigns.

Responsibilities

• Oversee digital marketing efforts, including SEO, paid advertising (PPC), webinar strategy, social media, and website management, to leads.
• Develop webinar promotion strategies using paid ads, and social media to drive registrations and engagement.
• Monitor and optimize website performance and user experience, ensuring accessibility and clear paths to conversion.
• Focus on expanding our global leadership and sales academy community while converting followers to paid members.
• Develop and implement social media strategies to enhance brand presence, drive engagement, and generate leads across various platforms (e.g., YouTube, Facebook, Instagram).
• Oversee the creation of compelling content (blogs, articles, videos, etc.) that resonates with national + international audiences and supports marketing objectives.
• Monitor and analyze marketing performance metrics, such as ROAS, engagement rates, and conversion rates, to optimize strategies and campaigns.
• Manage marketing budgets effectively, allocating resources to maximize impact and ROI.
• Stay informed about industry trends, competitive landscape, and emerging technologies to drive innovation and maintain our competitive edge.

Requirements

• 3-6+ years of hands-on digital marketing experience as an individual contributor, ideally with experience in marketing leadership training programs/courses.
• Demonstrated experience in copywriting, webinar marketing, social media, SEO, and PPC.
• Technical proficiency using social media marketing channels such as Instagram, Facebook (ads), LinkedIn, Twitter, YouTube, and Google Analytics.
• Able to write Facebook ads, VSL or video ad scripts, and/or web/landing pages that connect with our audience and convert.
• Sharp copywriting skills and understanding of conversion rate optimization with the ability to improve and optimize a marketing asset for better conversions.
• Strong strategic mindset with the ability to develop and execute innovative marketing strategies that drive business growth.
• Some understanding of international markets and cultural nuances with experience adapting marketing strategies for diverse regions and audiences.
• Proficiency in analyzing marketing data and metrics to derive insights and make data-driven decisions.
• Excellent written and verbal communication skills.

Nice-to-haves

• Bonus: relationships/contacts nationally and internationally for immediate gig opportunities.
• Excited to work in an environment similar to a startup - you have a track record of being adaptable to changing priorities in a fluid, high-growth environment.
• Passionate and motivated about your work - you are eager to unlock your full potential and grow further in your career.

Benefits

• Competitive salary and performance-based incentives.
• Health benefits package.
• A flexible work environment with potential opportunities for remote/hybrid work.
• Professional development and career growth opportunities in a rapidly expanding organization.
• A chance to make a significant impact in transforming careers and empowering professionals worldwide.