Digital Marketing Specialist (Bonnie Plants)

About the position

As a Digital Marketing Specialist at Scotts Miracle-Gro supporting Bonnie Plants, you will be at the forefront of our digital evolution, playing a crucial role in shaping and executing our digital strategy across multiple owned channels. You will have the exciting opportunity to be a decision-maker, steering key initiatives and driving impactful results. In this dynamic role, you will lead our social media, influencer, email and website strategies, create engaging content, and execute direct-to-consumer (DTC) marketing initiatives.

Responsibilities

• Lead strategies for the digital consumer in the email, influencer, site and social channels
• Plan content and lead agencies to support the strategies developed
• Launch new & exciting campaigns in the digital space while working closely with the sales and marketing teams to create an omni channel journey
• Work closely with ecommerce operations to understand product availability and enhancements

Requirements

• Strategic Vision - the ability to develop and execute comprehensive digital strategies
• Leadership Skills - decision making abilities and forward thinking mindset
• Creativity & Innovation - creative thinker who can develop engaging, innovative content and campaigns
• Cross-Functional Resource - support the sales, in-store and shopper marketer teams in across retailer digital strategies
• Product Innovation - lead ecommerce only new product innovation through cross functional teams utilizing insights and strategies
• Analytics - understand the importance of hindsighting and ability to measure performance to dictate future strategies
• Excellent Communication - effectively convey ideas and collaborate with cross functional teams
• Project Coordination - strong organizational skills to ensure milestones and deadlines are met
• Technical Proficiency - proficiency in digital marketing tools and platforms such as Meltwater, Klaviyo, Yotpo, Bazaarvoice and Shopify
• Consumer first mindset - deep understanding of the consumer and their preferences across channels
• Positive Attitude - energetic and enthusiastic approach to work and problem-solving
• Curiosity & Willingness to Learn - continuous learner who stays up to date with industry trends
• Willing to Travel - potential to travel to visit different retail locations, Bonnie sites, and relevant meetings

Benefits

• Medical, dental and vision coverage for you, your spouse/domestic partner and dependents
• Wellness reimbursement program
• 401K match (up to 7.5%)
• 15% discount on company stock
• Access to Maven Family Planning and up to $30,000 for adoption, fertility and surrogacy
• Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability
• Opportunities for community service and volunteerism