Digital Marketing Specialist, Email and Web

About the position

Corning is vital to progress - in the industries we help shape and in the world we share. We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives. Our sustained investment in research, development, and invention means we're always ready to solve the toughest challenges alongside our customers. As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning's Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries. The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the email marketing and website programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute email marketing materials and website content. Success will be measured by email marketing: lead nurture, MQL generation, and engagement metrics; website: lead generation and engagement metrics.

Responsibilities

• Develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns.
• Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights.
• Troubleshoot and optimize processes within Marketing Automation platforms.
• Manage email lists and segment audiences to personalize content for engagement.
• Report on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams.
• Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts.
• Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites.
• Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content.
• Identify web optimization opportunities and partner with IT and vendor partners on the development, testing, and deployment of those enhancements.
• Serve as the primary trainer for all new AEM users including support in other regions of the world.
• Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage.
• Use GA data to make recommendations for improving the website experience.
• Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools.
• Serve as subject-matter expert for web & email analytics for Corning Life Sciences.

Requirements

• Bachelor's degree in marketing, communications, digital marketing, or related field.
• At least 2+ years' experience in digital marketing (corporate experience preferred).
• High proficiency with Email Marketing Platforms (experience with Adobe Marketo Engage a plus).
• Knowledgeable on email sending and testing best practices.
• Strong skills in creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus).
• Experience with analytics dashboards (Google Analytics) and data analysis preferred.
• Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred.

Benefits

• Medical, dental, vision insurance.
• 401(k) plan with company matching contributions.
• 100% company-paid pension benefit.
• Paid parental leave.
• Mental health/substance use programs.
• Fitness and disease management programs.
• Companywide bonus and attractive short- and long-term compensation programs.
• Professional development programs.