Digital Marketing Specialist, Email and Web

About the position

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the email marketing and website programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute email marketing materials and website content. Success will be measured by email marketing lead nurture, MQL generation, and engagement metrics, as well as website lead generation and engagement metrics.

Responsibilities

• Develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns.
• Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights.
• Troubleshoot and optimize processes within Marketing Automation platforms.
• Manage email lists and segment audiences to personalize content for engagement.
• Report on campaign performance on a weekly, monthly, and quarterly basis with actionable insights for cross-functional teams.
• Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts.
• Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner websites.
• Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content.
• Identify web optimization opportunities and partner with IT and vendor partners on the development, testing, and deployment of those enhancements.
• Serve as the primary trainer for all new AEM users including support in other regions of the world.
• Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage.
• Use GA data to make recommendations for improving the website experience.
• Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools.
• Serve as subject-matter expert for web & email analytics for Corning Life Sciences.

Requirements

• Bachelor's degree in marketing, communications, digital marketing, or related field.
• At least 2+ years' experience in digital marketing (corporate experience preferred).
• High proficiency with Email Marketing Platforms (experience with Adobe Marketo Engage a plus).
• Strong skills in creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus).
• Experience with analytics dashboards (Google Analytics) and data analysis preferred.
• Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred.

Benefits

• Medical, dental, vision insurance.
• 401(k) plan with company matching contributions.
• 100% company-paid pension benefit.
• Paid parental leave.
• Mental health/substance use programs.
• Fitness and disease management programs.
• Companywide bonus and attractive short- and long-term compensation programs.
• Professional development programs.