Digital Marketing Specialist - Full-time with Benefits

About the position

Under direction from the Manager of Marketing & Communications, the Digital Marketing Specialist is responsible for the development, maintenance, and monitoring of digital communication initiatives and tools that promote our healthcare services, enhance our online presence, and engage with our target audience. This individual will manage and ensure department platforms are being fully leveraged to support marketing campaigns and organization goals including frederickhealth.org, provider and location listings, Salesforce Marketing Cloud, Chatbot, and additional digital tools. This position requires a brand champion who can work across teams and support the key functions of digital marketing including website, email, and mobile marketing, reporting/analytics, SEO, and social media.

Responsibilities

• Develop, maintain, and monitor digital communication initiatives and tools.
• Promote healthcare services and enhance online presence.
• Engage with target audience through various digital platforms.
• Manage department platforms to support marketing campaigns and organizational goals.
• Support key functions of digital marketing including website, email, and mobile marketing.
• Conduct reporting and analytics for digital marketing efforts.
• Implement SEO strategies and manage social media presence.

Requirements

• Bachelor's degree in Communications, Marketing, Web Design, Graphic Design or related field.
• Three years of relevant experience in digital marketing.
• Experience with HTML, CSS, and CMS platforms.
• Digital marketing experience including SEO/SEM, Google My Business listings, and email marketing.
• Expertise with social media platforms such as Facebook, Instagram, YouTube, and LinkedIn.
• Content development experience including writing, scheduling, and project management.
• Excellent verbal and written communication skills.
• Problem-solving skills and ability to identify solutions.
• Motivated to lead teams and strategize innovative solutions.
• Working knowledge of reporting and analytics as well as social and digital management systems.

Nice-to-haves

• Working knowledge of web design and maintenance.

Benefits

• Health, Dental and Vision insurance offered after 30 days of employment.
• Life insurance, Short-Term Income Replacement and Long-Term Disability employer paid for eligible employees.
• Robust Paid Time Off program for eligible employees.
• 403B retirement plan with employer match for eligible employees.
• Access to free financial planning sessions.
• Educational assistance program to support education goals.
• Employer paid Employee Assistance Program.