Digital Marketing Specialist - Paid Search & Shopping

About the position

Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000+ retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's. We are seeking a talented Digital Marketing Specialist to execute and optimize Paid Search and Shopping channels. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically Google Ads and Microsoft Ads. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.

Responsibilities

• Develop, manage, and optimize paid search and shopping campaigns across Google Ads, and Microsoft Ads
• Monitor and analyze campaign performance metrics, including retail/online traffic, CPC, conversion rates, and ROAS, making data-driven adjustments to optimize results
• Manage budgets and cost-effective bidding strategies while maintaining the highest standards of performance
• Set up and manage Google Shopping and Performance Max campaigns, including creating and optimizing product feeds using Google Merchant Center
• Ensure product feeds are accurate and up to date while identifying opportunities for feed enhancements to improve the effectiveness and ready of Shopping channels
• Partner closely with peers across the marketing team to create digital campaigns (managing creatives, ad copy, scheduling) that support the organization's longer term digital and company initiatives
• Prepare detailed reports and presenting insights and recommendations to improve campaigns performance
• Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies
• Stay ahead of industry trends, platform updates, and emerging tools to keep campaigns innovative and relevant

Requirements

• Minimum 2 years in a Paid Media (Google Ads, Microsoft Ads preferred)
• Google Ads Certifications - Search and Shopping (Required)
• Experience with Google/Microsoft Ads Editor
• Proficiency with Excel and Google Analytics
• Bachelor's degree or equivalent in Marketing or related discipline
• Strong organizational skills with the ability to manage multiple competing priorities.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options
• Health savings account (with enrollment in the high deductible health plan option)
• Health & dependent care flexible spending accounts
• Company-paid basic life and AD&D insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability and voluntary long-term disability insurance
• Pre-tax and Roth 401(k) with company match
• Paid vacation, sick, and bereavement leave
• Paid holidays, including a floating personal day
• Employee assistance and wellness programs
• Earned Wage access is available, allowing early access to a portion of your earned wages before payday
• Product discounts at Leslie's Retail stores