Digital Marketing Specialist- Pro Channels

About the position

Sensaria is a leader in the Wall Decor and Print-On-Demand industry, with a strong presence in the professional photography market through our Pro Brands: Bay Photo and Pro Prints. Dedicated to serving professional photographers, we provide high-quality print products, innovative solutions, and exceptional customer service to help photographers showcase their work at its best. At Sensaria, we believe in the power of more - more bold creativity, elevated products, enhanced customer experiences, and expansive growth opportunities. Our passion drives us to think bigger, work harder, and unlock new possibilities, delivering incredible results every step of the way. Through Bay Photo and Pro Prints, we are committed to empowering professional photographers with industry-leading products and services that bring their creative visions to life.

Responsibilities

• Support the Marketing Director in establishing and evaluating a marketing strategy that contributes to yearly revenue targets and overall growth of Bay Photo and Pro Prints.
• Develop and execute effective marketing campaigns across various channels, including email, SMS, content marketing, social media, and digital advertising.
• Enhance Bay Photo's online presence and grow our professional photographer customer base to achieve brand and business objectives.
• Collaborate with the marketing team, external copywriters, and designers to create engaging content and maintain consistent brand messaging across all channels.
• Write compelling and targeted copy for marketing materials, including emails, ads, blog posts, and website content, to highlight Bay Photo's products and services.
• Create and design on-brand content and marketing materials that engage professional photographers and add value to their businesses.
• Set up and manage drip campaigns and triggered email sequences to deliver targeted content based on customer behavior, ensuring personalized and timely communication to nurture leads and drive engagement.
• Build and maintain relationships with professional photographers, industry partners, and influencers.
• Analyze customer needs, preferences, and market trends, as well as monitor competitor insights, to position Bay Photo as a leader in the professional photography industry.
• Track and analyze campaign performance, providing insights and recommendations for optimization.
• Support the Marketing Team with various administrative projects including fulfillment and tracking of partner campaigns, giveaways, sample products and special offers.

Requirements

• Bachelor's degree preferred or equivalent experience in a related field.
• 3+ years of proven experience in Digital Marketing within a multi-channel or online B2B environment, preferably in the professional photography industry.
• Experience in various marketing strategies, including email marketing, social media marketing, content marketing, SEO, and PPC advertising, to drive online visibility and customer engagement.
• Deep understanding of professional photographers as a target audience, including industry trends, emerging technologies, and marketing objectives.
• Strong ability to create and distribute compelling content that resonates with photographers and reaches audiences effectively.
• Demonstrated experience with market research methods and marketing analytics tools, including A/B testing and customer feedback, with a strong emphasis on performance measurement and optimization.

Nice-to-haves

• A background in or passion for photography, particularly in the professional photography space.
• Familiarity with the needs and workflows of professional photographers.
• Experience marketing to a B2B audience, particularly creative professionals.

Benefits

• Competitive salaries and bonus opportunities.
• Vacation and sick paid time off.
• Medical, Dental, Vision, Life, and Disability plans.
• Flexible work schedule - you decide how and when to structure your workday.
• Online socials and team-building activities, virtual holiday celebrations, games, and exciting events.
• Be part of a passionate team of professionals dedicated to the photography industry and innovation in print products.