Digital Marketing Specialist

About the position

Responsible for researching, developing, executing, and evaluating targeted digital and traditional marketing campaigns for assigned clients, colleges, or business units. Conducts market research, brand assessments, competitive analysis, and customer insights. Designs ad creatives and messaging to drive audience engagement. Acts as the primary liaison for marketing and advertising services in designated areas. Prepares executive reports to ensure the accuracy of marketing strategies and messaging. Provides strategic marketing insights, data analysis, and reporting to track progress toward campaign, college, and university enrollment goals.

Responsibilities

• Develops and maintains strong, proactive relationships with assigned clients and projects, utilizing digital and traditional marketing strategies to achieve results
• Conducts market research, brand assessments, competitive analysis, and customer insights, summarizing findings in executive presentations for client approval
• Designs, executes, and manages tactical marketing plans that incorporate SEO/SEM, email campaigns, digital and traditional advertising, events, promotions, social media, and web content to meet campaign objectives
• Oversees the development and execution of campaign creatives, ensuring alignment with brand guidelines
• Establishes and manages project budgets, monitoring expenditures for assigned marketing initiatives
• Tracks, analyzes, and regular reports on campaign and project performance using key performance indicators (KPIs)
• Collaborates professionally and communicates effectively with the marketing and communications team, campus stakeholders, and external vendors
• Remains informed about evolving marketing trends, strategies, and higher education needs by actively engaging with industry content, such as blogs and emails, and participating in webinars and professional development activities

Requirements

• Bachelor's degree from an accredited institution of higher education in marketing, communications or a related field
• Two (2) years of experience in traditional and digital marketing (search engine marketing, paid social media, and/or display advertising)

Nice-to-haves

• Advanced degree from an accredited institution of higher education in marketing, communications, or a related field
• Project and client management experience
• Experience with graphic design and layout, photography, copyright and open access, writing, editing, proofreading, and providing high-quality, error-free materials
• Experience in Google Analytics, Excel, and Salesforce for tracking and reporting campaign metrics
• Familiarity with Search Engine Optimization (SEO) keyword development

Benefits

• Medical
• Dental
• Vision
• 13 paid holidays
• Vacation
• Generous retirement plans
• Tuition waiver
• Wellness options