Digital Marketing Specialist

About the position

For almost 70 years, Security Finance has been committed to offering simple and secure installment loans to our community. With our conveniently located branches, you can count on receiving personalized service from people you trust. At Security Finance, we prioritize being responsible stewards of our community, supporting our neighbors in times of need, and treating every customer with the respect they deserve. We specialize in providing quick and simple solutions to financial challenges, but our true motivation is the desire to help our community. This commitment drives everything we do, and we remain focused on our mission to deliver fast, friendly service that not only meets our customers' financial needs but exceed their expectations; to foster a positive, rewarding work environment for our employees based on respect and teamwork; to ensure profitable growth and increased value for our shareholders; and to contribute personally and financially to the communities we serve, embracing a shared responsibility. If you have experience in organic social media, email and text campaigns, reputation management, content management, paid media, and analytics, we want you to Come Begin Your Story with us as a Digital Marketing Specialist.

Responsibilities

• Plan and execute the company's social media strategy across various platforms
• Supervise and oversee digital advertising campaigns, including planning, tracking, and reporting on performance across channels like print, search, social, media, and more
• Develop strategies and create materials for effective content marketing
• Coordinate and manage email marketing and texting campaigns
• Monitor and manage online reviews and customer feedback to uphold the company's reputation
• Collect, analyze, and report on data to measure the effectiveness of digital marketing efforts
• Maintain the corporate website using a content management system
• Monitor and optimize SEO and SEM campaigns
• Facilitate lead generation programs
• Oversee the design and delivery of compliant professional advertisements and marketing material
• Collaborate with third-party vendors and agencies to achieve desired results
• Assist with other marketing-related tasks as needed
• Maintain prompt and regular attendance

Requirements

• 3-5 years in digital marketing
• Familiarity with content management systems
• Proven understanding of SEO and SEM strategies
• High level of creativity with the ability to manage projects effectively
• Proficient in using Google Analytics and other reporting tools
• Experience working with various marketing vendor/agencies
• Competence in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and MS Office products
• Strong written and verbal communication skills, with sound copywriting and proofreading abilities

Nice-to-haves

• Bachelor Degree in Marketing or a related field and equivalent experience
• Experience with Salesforce is highly desirable

Benefits

• Top-Notch Training: We're committed to your success, offering training that equips you with everything you need to excel in your role.
• Medical Insurance (minimal cost to employees)
• Dental, life insurance, short- and long-term disability
• Profit sharing, 401(k) with company match
• Paid sick leave, holidays and vacation time
• Community Engagement: Join a company that actively contributes to local charities, food banks, schools, and more
• Career Growth: We believe in promoting from within and providing employees with the tools and support to grow their careers.
• Stability and Impact: As a leader in the financial services industry since 1955, we are committed to providing safe, reliable financial services to our customer, treating them with respect, and helping them through difficult times.