Digital Marketing Specialist

About the position

BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives. This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting.

Responsibilities

• Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
• Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
• Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
• Give realistic estimates of work and deliver on those timelines
• Proactively identify, troubleshoot, and address issues as they arise
• Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
• Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
• Actively identify process improvement opportunities

Requirements

• B.A. or B.S. degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.)
• At least 4+ years of experience
• Experience in lead management systems (LMS), content management systems (CMS), marketing systems (Email), and CRMs (Salesforce)
• Expert in HubSpot Marketing
• Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards
• Deep knowledge of the email channel and digital analytics best practices
• Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
• Strong communication skills, excellent attention to detail, well-organized and able to handle multiple projects simultaneously
• Demonstrate analytical thinking and independent management skills
• Proficiency in blogging platforms and/or content management skills

Nice-to-haves

• Certified HubSpot Inbound