Digital Marketing Specialist

About the position

As part of Trimble's Global Demand Center, the Digital Marketing Specialist will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals. This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products.

Responsibilities

• Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts.
• Collaborate with cross-functional teams, including digital, operations, creative, and brand, to ensure seamless campaign execution.
• Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, Apple Search Ads, and programmatic tactics.
• Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals.
• Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences.
• Partner with the Business Intelligence team and agency partners to track campaign performance and ROI.
• Provide actionable insights by analyzing the sales funnel and identifying areas for optimization.
• Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement.
• Plan and execute A/B testing strategies to improve campaign performance.
• Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.

Requirements

• Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives.
• At least 5 years of experience managing paid advertising channels, creating localized campaigns, and optimizing ads based on performance goals.
• Proven ability to deliver performance and growth in fast-paced, dynamic environments.
• Demonstrated experience in developing ROI-focused digital marketing campaigns.
• Expertise in tools such as GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, and Marketo.
• A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights.
• Exceptional organizational and project management skills.
• Experience coordinating with high-performing, cross-functional teams and agency partners.
• Hands-on experience with A/B testing and experimentation for continuous campaign optimization.
• Ability to adapt and innovate based on changing market dynamics and user behavior.

Nice-to-haves

• Knowledge of SEO strategies and organic growth optimization is a plus but not required.

Benefits

• Medical
• Dental
• Vision
• Life
• Disability
• Time off plans
• Retirement plans
• Tax savings plans for health, dependent care and commuter expenses
• Paid Parental Leave
• Employee Stock Purchase Plan