Digital Marketing Specialist

About the position

We are seeking a well-organized, tech-savvy Digital Marketing Specialist to join our marketing team. In this role, you will be the liaison between our digital marketing department and our clients. The role entails rolling up your sleeves to understand client issues; problem-solving with team members with the ultimate goal of improving our client performance and overall ROI.

Responsibilities

• Communicate with clients via Zoom, phone, text and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance
• Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals
• Optimize individual client accounts according to our KPIs, including monitoring budgets and bids
• Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets
• Coordinate marketing activities between the client support team and marketing
• Create and post custom and templated ads for clients (Facebook, AdWords, etc.)
• Complete data entry for output in CRM system and spreadsheets
• Update and maintain records and run regular reports from multiple data systems
• Help clients set up their CRM to receive leads
• Collaborate across sales, marketing, and technical teams on various projects as they arise

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in social media marketing, preferably in a similar role
• Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation
• Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers
• Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines
• Self-starter with the ability to work independently in a fast-paced, high-growth environment
• Experience with social media management and analytics tools, such as Hootsuite and Sprout Social

Nice-to-haves

• Experience in the real estate industry or a related field
• Knowledge of graphic design and video editing tools, such as Adobe Creative Suite and Canva
• Familiarity with content management systems, such as WordPress
• Passion for real estate and/or technology

Benefits

• Competitive compensation
• Comprehensive benefits package including medical, dental, and vision benefits
• Paid holidays, vacation, and sick days
• 401(k)
• Dynamic work environment that values collaboration and innovation