Digital Marketing Specialist

About the position

The Digital Marketing Specialist coordinates and helps manage digital marketing campaigns including SEO, paid ads, email and social, and technology platforms including HubSpot, Google and WordPress. With a love for analytics, this role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

• Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
• Is responsible for the timely and complete maintenance and quality control of HubSpot data on an on-going basis
• Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Looker and HubSpot
• Assists with social media campaigns in coordination with our creative and communications resources
• Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
• Email list hygiene management, including data management to improve deliverability
• Assists with creation of email campaigns and automation
• Implements other paid digital marketing campaigns based on marketing plans
• Develop and maintain relationships with internal key contacts, stakeholders and/or influencers
• Provide insights and recommendations for continuous improvement based on data-driven analysis
• Stay up to date on industry trends and emerging brand and marketing strategies
• Ensure RKL brand consistency across all communication channels and materials
• Other duties as assigned

Requirements

• Excellent organization skills and strong attention to detail
• Ability to lead and mentor junior team members
• Multitasker with the ability to prioritize work accordingly
• Strong communication skills, written and verbal, to effectively interface with all levels of firm management and staff; ability to communicate issues and conclusions
• Strong interpersonal skills, including problem solving skills; ability to shift focus and adapt to changes
• Excellent verbal and written communication skills with strong client service focus
• Strong analytical and interpersonal skills
• Ability to work autonomously under the pressure of tight deadlines and multiple priorities
• Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects